The tagline of Wipro is ‘Spirit of Wipro’. Wipro is an Indian multinational company that delivers innovation-led strategy, consulting, and business process services. This global company has its headquarters in Bangalore, Karnataka, India (Wipro). The full form of Wipro is ‘Western India Palm Refined Oils Limited’. Azim Hahsam Premji is the owner of this company and was founded by (Muhammed Hasham Premji (M.H. Hasham Premji). This company was founded on the 29th of December, 1945. The company was previously incorporated by Muhammed Premji as Western India Vegetable Products Limited which was later abbreviated to Wipro. Under the trade names Camel, Sunflower, and Kisan it was initially set up as a manufacturer of vegetable and refined oils.
Tagline of Wipro
The old slogan or tagline of Wipro is “Applying Thoughts” which remained from 1998 to 2017, and now has been replaced with “Spirit of Wipro”. Every company has a slogan or motto that the company uses in various fields for its public and business image. If we talk about the slogan of a corporation or company then it is actually a memorable motto or phrase which is used in a clan, political, commercial, religious, and many other contexts as a monotonous expression of an idea or purpose. It is generally done with the goal of convincing members of the public or more defined target groups which mostly include customers.
Overview of Wipro
As mentioned above Wipro is a multinational IT, consulting, and business process service company. It usually utilizes the power of robotics, analytics, cloud, and other emerging technologies to help clients spread across different continents to adapt to the current digital trends and help them prosper to success. According to some standard sources the company has over more than two lakh thirty-one thousand employees.
From 1998-2017 Company had “Applying Thoughts” as its tagline but now it has been retired and in 2017 a new logo for a new brand identity was launched. The old tagline has now been changed to “Spirit of Wipro” to emphasize Wipro’s commitment to evolving client expectations and transformation.
Wipro has several awards and recognitions registered in its name. For example, in the year 2017, the company won the Most Admired Knowledge Enterprise (MAKE) Award. Also, the company won the Quest Forum Global Sustainability Awards in the software category in the same year. Wipro was selected as a member of the Vigeo Eiris Emerging Market Sustainability Index i.e. the company was selected amongst the seventy most advanced companies in the Emerging market Region.
Its geographical presence is a worldwide IT company that is currently present in over 67 countries all over the world and offers IT solutions and services which include Consulting, Information System Outsourcing, System Integration, R&D services, IT-Enabled Services, etc. Wipro is present all over India. A number of its centers in big cities of the East are Kolkata, Guwahati, and Bhubaneswar. In the west Pune, Ahmedabad, Mumbai, and Baroda are some of its major centers. New Delhi, Gurugram, Jaipur, and Noida are some of its centers in the North. There are many centers in the South which include Bengaluru, Hyderabad, Chennai, Visakhapatnam, Mysore, Coimbatore, Vijayawada, Cochin, etc.
Some Facts About Wipro:
- In this decade in India, there has been a crisp growth of Software companies and even one important fact is that India is the third-largest Software Startup Ecosystem all over the world. But this is also an interesting fact that in India, Wipro became the first software technology and services company to get ISO: 14001 certifications for acting in accordance with the international standards for EMS i.e. Environmental Management System in three major software development and technology centers situated in Bangalore.
- The technologies of Wipro became the world’s first company to have a PCMM level 5 and SEI CMM level 5 certification.
- Another amazing fact about Wipro is that in the year 2011, with over twelve thousand employees of seventy-four different nationalities in fifty-four countries it was the first Indian Firm to be awarded the second rank for employee diversity by the US-based Association of Diversity Council.