Hashtags are the secret algorithms that help creators and businesses to attract new audiences to their content and products. It would be foolish to underestimate the importance of Hashtags in today’s day and age. There are the most popular Instagram hashtags for making your posts and stories viral in the current trend of social media.
In today’s fast-paced world, where companies and brands are competing in the social media world, knowing what hashtags to use and on which post will give you a defining edge in the race. But how can you know which hashtags to use in 2024? Well, there are a few ways.
Table of Content
How will Hashtags Work on Instagram in 2024?
Hashtags are used to group together multiple content with similar themes. The person who uses Instagram a lot, get suggested content based on our liking. And how does the Algorithm find out what we like? Through hashtags. Hashtags can help you reach the right audience. It has been seen that content creators who use hashtags get 12.6% more engagement than those who do not use hashtags.
Now brands use two types of hashtags:
1) General Hashtags
2) Niche Hashtags
What’s the difference between the two? You might wonder. Well, General hashtags are hashtags used by everyone, these hashtags will group your content with similar contents. Meanwhile Niche hashtags are created by brands to create a campaign and hype around their product or event.
By using the right hashtags, you will reach the right audience that you want to connect with. This will not only boost your followers count but also boost your likes and shares on each post, which in return will boost your accounts reach and create a never ending cycle of free promotion. So, it is important to use the right hashtag under the right post.
Top Instagram Hashtags in 2024
Here’s a list of general hashtags that will get you views and clicks in 2024. These are the 100 most popular Instagram hashtags to be used for posts and stories.
- #love
- #instagood
- #photooftheday
- #fashion
- #beautiful
- #happy
- #cute
- #tbt
- #like4like
- #followme
- #picoftheday
- #follow
- #me
- #selfie
- #summer
- #art
- #instadaily
- #friends
- #repost
- #nature
- #girl
- #fun
- #style
- #smile
- #food
- #instalike
- #likeforlike
- #family
- #travel
- #fitness
- #igers
- #tagsforlikes
- #follow4follow
- #nofilter
- #life
- #beauty
- #amazing
- #instamood
- #photography
- #vscocam
- #sun
- #photo
- #music
- #beach
- #followforfollow
- #bestoftheday
- #sky
- #ootd
- #sunset
- #dog
- #vsco
- #l4l
- #makeup
- #f4f
- #foodporn
- #hair
- #pretty
- #swag
- #cat
- #model
- #motivation
- #girls
- #baby
- #party
- #cool
- #lol
- #gym
- #design
- #instapic
- #funny
- #healthy
- #night
- #tflers
- #yummy
- #flowers
- #lifestyle
- #hot
- #instafood
- #wedding
- #fit
- #handmade
- #black
- #pink
- #일상
- #blue
- #work
- #workout
- #blackandwhite
- #drawing
- #inspiration
- #home
- #holiday
- #christmas
- #nyc
- #london
- #sea
- #instacool
- #goodmorning
- #iphoneonly
Top 2024 Instagram Hashtags for Different Categories
Now that you know 100 most popular hashtags that you can use to boost your reach, here’s a few category based hashtags that will help you reach the right audience and not take your content to random users who share little to no interest in your content.
Best Hashtags for Fashion-Related Posts
- #fashion
- #fashionblogger
- #fashionista
- #fashionable
- #fashionstyle
- #fashionblog
- #fashiongram
- #fashionAddict
- #fashionweek
- #fashiondiaries
Best Hashtags for Art Related Posts
- #art
- #artist
- #artwork
- #arte
- #artoftheday
- #artistic
- #artsy
- #artofvisuals
- #artistsoninstagram
- #arts
Best Hashtags for Fitness Related Posts
- #gym
- #fitnessmotivation
- #workout
- #training
- #fitfam
- #exercise
- #crossfit
- #sport
- #muscle
- #healthy
Best Hashtags for Travel Related Posts
- #travel
- #travelgram
- #traveling
- #travelphotography
- #travelling
- #travelblogger
- #traveler
- #traveller
- #travelingram
- #traveltheworld
Best Hashtags for Posts Related to Makeup
- #makeup
- #makeupartist
- #makeupaddict
- #makeuplover
- #makeupjunkie
- #makeuptutorial
- #makeupforever
- #makeupbyme
- #makeupoftheday
- #makeuplook
Best Hashtags for Posts Related to Business
- #business
- #businessman
- #businesswoman
- #businessowner
- #businessowners
- #businesscoach
- #businesswomen
- #businesslife
- #businesstips
- #businessminded
Best Hashtags to use in Posts Related to Tech and Gadgets
- #tech
- #instatech
- #ilovemygadgets
- #makinglifeeasier
- #wearabletech
- #latesttech
- #techie
- #apple
- #mobile
- #software
Best Hashtags Related to Music
- #music
- #musician
- #musica
- #musically
- #musicvideo
- #musical
- #musicislife
- #musicians
- #musicproducer
- #musiclife
Now what about posts that have nothing to do with business and just related to personal life. Here’s a few hashtags you can use to have your personal account reach the audience with similar interests.
Best Hashtags to use in Posts Related to Dogs
- #dogs
- #dogstagram
- #dogsofinsta
- #dogsofig
- #dogsitting
- #dogslife
- #dogsofinstaworld
- #dogscorner
- #dogsandpals
- #dogslover
Best Hashtags to use for Posts Related to Coffee
- #coffee
- #coffeetime
- #coffeelover
- #coffeeaddict
- #coffeeshop
- #coffeebreak
- #coffeegram
- #coffeelovers
- #coffeelove
- #coffeeholic
Best Hashtags to use for Posts Related to Weddings
- #wedding
- #weddingday
- #bride
- #weddingdress
- #casamento
- #prewedding
- #weddingphotography
- #makeup
- #indianwedding
- #bridetobe
Best Hashtags to use in Holidays Related Posts
- #christmasdecor
- #turkeyorham
- #newyearseve
- #underthetree
- #valentineformyvalentine
- #stockingstuffers
- #holidaycrazy
- #happyfourth
- #kwanza
- #happyhalloween
Best Hashtags to use in Reels
- #reels
- #holareels
- #reelsvideo
- #reelsteady
- #instagramreels
- #reelsindia
- #instareels
- #bhfyp
- #k
- #music
Top Instagram Hashtags Generators
Now there are few tools on the internet that you can use to find hashtags and generate them according to your content. Here are few of the tools:
1. TagBlender
TagBlender is a free site that you can use to source powerful hashtags and a set of hashtags combinations to boost your profile and posts. The tool is simple to use. TagBlender can find you a set of hashtags that are related to your posts by simple search.
2. HashtagsForLikes
HashtagsForLikes is another such tool. All you need to do is enter a hashtag related to your niche and drop down to your profile to see the perfect set of hashtags suitable for your content.
3. SeekMetrics
SeekMetrics is an analytical tool that helps you compare how your content is doing compared to your competitors. It uses Instagram API to find hashtags related to your keyword. It is basically how google works but with hashtags instead of articles or blogs. To use SeekMetrics for generating hashtags, all you need to do is type in a hashtags and click generate.
4. AllHashtags
AllHashtags lets you generate the most relevant hashtags to your content, which you can copy paste to your Instagram posts and reels. It curates hashtags based on the keywords you enter in the search bar. It only provides the most relevant hashtags.
5. InstagramTags.com
InstagramTags.com is a site that contains ready made sets of hashtags you can use. It has hashtags related to almost all types of posts. You can literally find hashtags that are related to businesses to hair and makeup.
So these are the five hashtag generators you can use to curate hashtags for your posts.
Better Tips for Using Hashtags on Instagram in 2024
It is important to know how to use hashtags and there are few tips that you need to keep in mind when you’re using them. Here are a few tips you must keep in mind:
1) Use a combination of popular and niche tags: Not it is obvious that popular hashtags have a wider audience but adding niche hashtags along with popular tags helps you reach the target audience who will be far more interested in engaging with your content.
2) Use Relevant and Authentic hashtags: Make sure that the hashtags you are using are authentic and relevant. If you end up using irrelevant hashtags, your post won’t reach anyone. It is important that you don’t use spammy hashtags, if you do it will only hurt your brand identity and your credibility.
3) Engage with the community: Using hashtags is fine, but you need to engage in the community you are part of. Engage with other posts related to your niche. This will do a few things, first of all it will build your relation with your audience and competitors alike and secondly it will increase your visibility in the community helping you reach a wider audience.
4) Experiment with different hashtags: Experiment with different hashtag combinations and analyze how your post does. Look at the data of the engagement metrics on these posts and find a hashtag combination that works the best. It will help you learn a lot more about your brand identity and your audience.
5) Stay Up to date with the latest trend: Be up to date with the latest trend in your industry. This can be done by keyword researching, social listening tools and analyzing your competitors. If you keep these tips in mind your content will grow rapidly.
How to Find the Best Instagram Hashtags?
If you want to grow your audience on Instagram it is a good idea to take some time researching. Researching hashtags relevant to your niche will always help you grow. Most important of all, you need to understand that you don’t need to use popular hashtags to find your audience, a lot of times, using niche hashtags help you reach the right audience at a higher rate.
Here are a few tips on finding best Instagram hashtags for your content:
1) Use Instagram search feature: Now this is the easiest way to find Instagram hashtags, all you need to do is go on Instagram use the search feature, type in relevant keywords and search. Find a post that is using relevant hashtags and check out hashtags that have reasonable usage, which should be around 50,000, if more than that, do not use that hashtag or your post will get lost in the midst of all the other posts.
2) Use Hashtags that other people and accounts in your niche and industry are using. For this you’ll have to be up to date with what goes on with your niche. By using hashtags, others in your niche are using, you’ll reach the targeted audience and have engagement boost on your content.
3) Check what your competitors are doing: You need to keep an eye on your competitors to find out the hashtags they are using and whether the hashtags they are using are part of a specific campaign they’re running on their profile. But find hashtags that are non brand to use in your posts.
4) Research your audience: As a creator and business you need to know your audience. Using random hashtags won’t help you at all. Instead try finding out what your audience searches for and the keywords they use. This will boost your account in a great way. Once you understand your audience you will know exactly what kind of hashtag combinations you have to use and in which post.
5) Look at what Instagram Influencers are using: We all know that Instagram influencers have the most influence on Instagram, hence the name. Find an Instagram Influencer in your niche and look at what hashtags they are using in their posts and reels.
So these are the tips to find the best hashtags for your posts and content.
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Conclusion
Now, we have covered almost everything you need to know about hashtags. Remember hashtags can help you grow your profile and it will also help with reaching the targeted audience for your niche. Depending on the category-wise hashtags to be used in Instagram posts and stories, users will be able to gain a lot of engagement by targeting their audience properly. Also, they’ll have access to the best Instagram hashtags to be used in general for all posts.
Most Popular Instagram Hashtags for Posts & Stories – FAQs
1. Is there a limit to hashtags you can use in your posts?
Answer:
Yes. There is a limit to how many hashtags you can use per post. You can only use 30 hashtags per post. So make sure you stay within this limit when creating Instagram hashtags. Even then Instagram themselves suggest that you use only 3 to maximum 5 hashtags per post to have a better reach.
2. What hashtags are trending right now in 2024?
Answer:
Here are top 10 hashtags that are trending currently in 2024:
- #goals
- #sunset
- #nyc
- #instamood
- #lol
- #blue
- #bestoftheday
- #model
- #nature
- #home
3. How can I measure the progress of my Instagram page?
Answer:
It is very easy to measure the progress you are making by using hashtags. There are free tools such as Keyhole and Iconosquare that you can use. Another way is looking at the number of likes, shares and comments on your posts. And then there is obvious growth of followers after each post that you need to keep an eye on.
4. What Instagram hashtags can help you boost your page the most?
Answer:
Well, here’s ten hashtags on Instagram that are always trending and if you are looking to boost your page and content make sure to use them.
- #love
- #instagood
- #photooftheday
- #art
- #beautiful
- #photography
- #fashion
- #happy
- #tbt
- #followme
5. Do Hashtags work for the growth of page?
Answer:
Yes, Hashtags work. Not only do they help you reach your target audience it also helps Instagram categorize content correctly within the correct niche.