Using marketing platforms can be a major game-changer for small businesses. Today, many business owners use all-in-one marketing platforms instead of different tools as they combine different branding solutions into one. These tools can do everything for you, from crafting emails to designing a sales funnel that works for you.
To get the audience’s attention and make your marketing campaign a success, it is important to adopt the effective strategies backed up with the right tools. The world of all-in-one digital marketing tools streamlines your efforts so that you can use the saved time and resources for other productive things.
Do you want to know about these tools to elevate your business? Let’s know about some of the best all-in-one marketing platforms for small businesses.
10 Best All-in-One Marketing Platforms for Small Businesses
10 Best All-in-One Marketing Platforms for Small Businesses
Here, we have mentioned the best all-in-one marketing platforms for small businesses, with their features, pros & cons, and pricing-
Mailchimp
Mailchimp is one of the most popular marketing software founded by Ben Chestnut. It helps you send promotional emails, manage subscriber lists, and create engaging newsletters. Whether you need a simple marketing tool or an advanced solution, Mailchimp can serve all your needs.
Features:
- Its marketing automation tool can also analyze the campaign performance
- Mailchimp provides audience and predictive insights
- Integrates well with Shopify, WIX, WooCommerce, and many other platforms.
|
Pros |
Cons |
|---|---|
|
Great email templates |
The website builder is too simplistic |
|
It offers multivariate and A/B testing |
No autonomy over the design of the email |
Pricing:
It offers a free trial. There are three paid plans-
- Essentials- Rs.385/month
- Standard- Rs.575/month
- Premium- Rs.11,500/month
Availability: It can be used on Android, iOS, and web.
Link: https://mailchimp.com/
HubSpot
HubSpot is one of the best all-in-one marketing platforms for small businesses. Dharmesh Shah and Brian Halligan founded it. This platform provides numerous functionalities, such as managing your blogging, SEO campaigns, social media content, taking care of the sales funnel, and much more.
Features:
- Its automated workflows streamline your marketing efforts
- The platform allows you to create and manage your marketing material, publish blog posts and digital content
- This tool can also schedule, publish, and monitor your social media posts.
|
Pros |
Cons |
|---|---|
|
It’s social tracker lets you monitor your competitors |
Full functionality is expensive |
|
Outstanding integrations |
Steep learning curve |
Pricing:
It offers a free 7-day trial. There are two paid plans-
- Marketing Hub Professional- $800/month
- Marketing Hub Enterprise- $3,600/month
Availability: It can be used on Android, iOS, and web.
Link: https://www.hubspot.com/
Canva
Canva is a perfect tool for people who cannot afford professional graphic design, as it offers drag-and-drop functionality. Melanie Perkins, Cliff Obrecht, and Cameron Adams are its founders. They created this platform so users could easily create professional-looking visuals for social media posts, business cards, presentations, etc.
Features:
- It provides a library of over 50,000 templates
- Its color edit feature can help easily adjust the hue, saturation, and brightness of your photo
- The tool also allows you to extract text from images like an expert.
|
Pros |
Cons |
|---|---|
|
It offers a wide range of photo editing options |
Limited search functionality |
|
Easy for beginners with no design background |
Limited typography options |
Pricing:
It offers a free plan. There are two paid plans-
- Canva Pro- Rs.4000/year/person
- Canva Teams- Rs.3800/year/person
Availability: It can be used on Android, iOS, and web.
Link: https://www.canva.com/
Google Analytics
Google Analytics was founded by Paul Muret, Jack Ancone, Brett Crosby, and Scott Crosby in 2005. It was created to give users valuable insights into who is visiting your website and how they engage with it. This tool provides a holistic perspective on your website’s performance.
Features:
- It provides data on various areas, such as sessions, average engagement time, total views, etc.
- The platform provides you with information on the visitor source, such as ads, direct, organic search, etc.
- You can also get insights into the demographics and interests of users.
|
Pros |
Cons |
|---|---|
|
It helps businesses optimize their mobile presence |
It samples and focuses on anonymous data |
|
You can manage multiple clients under one account |
It cannot track the page speed and content quality |
Pricing:
It is free to use.
Availability: It can be used on Android, iOS, and web.
Link: https://marketingplatform.google.com/about/analytics/
Zoho
If you are looking for an all-in-one platform with robust CRM capabilities, Zoho can be the best option. Founded by Sridhar Vembu and Tony Thomas, it is a highly customizable platform that caters to small businesses’ varied requirements. The reason why people prefer this platform is because it offers a high level of customization.
Features:
- It can identify leads that will convert
- Provides real-time insights about your customers and connects with them across channels
- The tool allows you to access all your calendars from one system.
|
Pros |
Cons |
|---|---|
|
Automatically capture new leads from social media |
Not suitable for businesses with limited technical expertise |
|
Users can engage with customers through various channels |
Limited custom fields |
Pricing:
It offers a free trial. There are four paid plans-
- Standard- Rs.800
- Professional- Rs.1,400
- EnterpriseiRs.2,400
- Ultimate- Rs.2,600
Availability: It can be used on Android, iOS and Windows.
Link: https://www.zoho.com/en-in/crm/
Keap
Keap is one of the best all-in-one marketing platforms for small businesses, founded by Clate Mask. It provides numerous features such as lead management, email marketing, etc. The best thing about this platform is that it can help convert your viewers into potential leads and retain existing customers.
Features:
- It can send automatic email follow-ups and SMS to keep customers engaged
- Offers the ability to automate sales processes, invoicing, and payments
- You can track your progress and get insights for informed decision-making.
|
Pros |
Cons |
|---|---|
|
Users can keep track of interactions |
The access to files, photos, and emails is limited |
|
Phone and chat support are excellent |
Not user-friendly |
Pricing:
It offers a free trial. There are three paid plans-
- Pro-$159/month
- Max-$229/month
- Ultimate-229/month
Availability: It can be used on Android, iOS, and Windows & MacBook.
Link: https://keap.com/
ClickFunnels
Besides being known for its excellent features, ClickFunnels is also famous because of its founder, Russel Brunson. He has been the mainstay in the digital marketing world for years. ClickFunnels is majorly a funnel builder that helps transform your online visitors into customers.
Features:
- It allows you to create online courses and engaging email marketing campaigns
- Offers a wide range of templates
- Users will also have access to powerful email automation.
|
Pros |
Cons |
|---|---|
|
Easy-to-use interface |
Relatively expensive |
|
It can help increase conversion rates |
No-code Landing Pages & Sales Pages |
Pricing:
It offers a free 14-day trial. There are three paid plans-
- Basic- $127/month
- Pro- $157/month
- Funnel Hacker- $208/month
Availability: It can be used on Android, iOS, Windows, and MacBook.
Link: https://www.clickfunnels.com/
GetResponse
GetResponse offers small businesses a suite of marketing tools. It is an affordable and intuitive platform founded by Simon Grabowski. It is built with the approach to help you get the best response from your marketing campaigns.
Features:
- It’s AI email generator can help increase your click-through rates
- Users can adjust triggering with their audience to communicate with great precision
- It allows to set up autoresponders and automate communication.
|
Pros |
Cons |
|---|---|
|
It offers a library of professionally designed email templates |
More advanced features are not included in high-tier plans |
|
It can integrate with leading e-commerce platforms |
Website and landing pages are not flexible |
Pricing:
It offers a free 30-day trial. There are four paid plans-
- Email Marketing- Rs.1299.7/month
- Marketing Automation- Rs.4036/month
- Ecommerce Marketing- Rs.8140.4/month
- GetResponse MAX- Rs.91,681/month
Availability: It can be used on Android, iOS, Windows and MacBook.
Link: https://www.getresponse.com/
ActiveCampaign
Active Campaign is one of the top all-in-one marketing platforms for small businesses. Jason VandeBoom founded it in 2003 to help small companies power big businesses with the must-have platform for intelligent marketing automation.
Features:
- It automates your email follow-up and finds your most engaged contact
- Enables businesses to monitor user interactions
- It offers real-time analytics.
|
Pros |
Cons |
|---|---|
|
Allows users to automate complex campaigns |
It doesn’t have a built-in stock image library |
|
Integrates with WooCommerce, Shopify, and BigCommerce |
The templates it offers are pretty basic |
Pricing:
It offers a 14-day free trial. There are four paid plans-
- Lite- $29/month
- Plus- $49/month
- Professional- $149/month
- Enterprise- $259/month
Availability: It can be used on Android, iOS, Windows, and MacBook.
Link: https://www.activecampaign.com/
Brevo
Brevo is a well-known platform founded by Armand Thiberge in 2012. It is one of the best platforms designed for small and medium-sized businesses. The platform offers email marketing, SMS marketing, and automation tools to enhance marketing campaigns.
Features:
- Allows you to build customer relations across email, phone, and text
- It offers Customizable Email Templates
- It also supports A/B testing.
|
Pros |
Cons |
|---|---|
|
Supports multi-user access |
Customer support is not that great |
|
It provides advanced integrations |
Limited landing pages |
Pricing:
It offers a free plan. There are three paid plans-
- Starter- Rs.1575/month
- Business- Rs.4075/month
- Enterprise: Contact sales team
Availability: It can be used on Android, iOS, Windows, and MacBook.
Link: https://www.brevo.com/
Comparison Table
|
Platform |
Features |
Pricing |
Rating |
|---|---|---|---|
|
Mailchimp |
Build personalized campaigns |
It offers a free trial. The plan starts at Rs.385/month |
4.3 |
|
HubSpot |
Integrates Sales, Marketing, and Customer Services |
It offers a free trial. The plan starts at Rs.800/month |
4.4 |
|
Canva |
It provides a library of over 50,000 templates |
It offers a free trial. The plan starts at Rs.4000/year |
4.7 |
|
Google Analytics |
Provides insights into the demographics and interests of users |
It is free to use. |
4.5 |
|
Zoho |
It provides real-time insights |
It offers a free trial. The plan starts at Rs.800/month |
4.3 |
|
Keap |
Users can automate sales processes, invoicing, and payments |
It offers a free trial. The plan starts at $159/month |
4.2 |
|
ClickFunnels |
Offers a wide range of templates |
It offers a free trial. The plan starts at $159/month |
4.4 |
|
GetResponse |
It can integrate with leading e-commerce platforms |
It offers a free trial. The plan starts at Rs.1299.7/month |
4.3 |
|
ActiveCampaign |
It offers real-time analytics |
It offers a free trial. The plan starts at $29/month |
4.5 |
|
Brevo |
It offers customizable email templates |
It offers a free plan. The plan starts at Rs.1575/month |
4.2 |
Conclusion
All-in-one marketing platforms are perfect for small businesses. We have mentioned some of the best all-in-one marketing platforms for small businesses available in the market. You can choose any as per your requirements and budget as they all offer excellent features.
These platforms empower you to give your teams detailed information about your customers so they can design the right methods of communication. In addition to this, you can also boost your website marketing, SEO, email marketing, or social media marketing with all-in-one marketing tools.
Which platform did you choose to streamline every aspect of your marketing operations?
FAQs- Best All-in-One Marketing Platforms for Small Businesses
What are the major benefits of opting for all-in-one marketing platforms?
They are cost-effective, improve customer retention, and offer in-depth reporting for making informed decisions.
Which is the best free all-in-one marketing platform?
Google Analytics is the best free, all-in-one marketing platform.
What are the factors to consider when choosing an all-in-one marketing platform?
The major factors to consider are features offered, ease of use, integration, cost, customer support, data security, and scalability.