Irish industry is making good use of Market research analysts among other professionals to ensure that business operations remain smooth and successful. They are interested in marketing trends, consumer habits, and strategies that are used by competitors to provide relevant information that makes new products, marketing campaigns, and business decisions more efficient. If you are charmed by data analysis, strategic issues, and the idea of making your impact in the Irish business area, exploring a career as a market research analyst might be the ideal path for you.
Primary roles and responsibilities commonly associated with Market Research Analyst jobs in Ireland:
1. Research Design:
- Co-operate with customers or internal associates to know their research subject and the goal.
- Identify the most suitable research designs (questionnaires, interviews, focus groups, etc.) that are thought to address the research questions.
- The tools to design among others the questionnaires and the discussion guides that offer a clear way to obtain the required data should be among the research aspects.
2. Data Collection:
- Manage the running of primary research, including determining surveys, focus groups, and interviews.
- Take responsibility of gathering both primary and secondary research data from tools like industry reports, public databases and online sources. Concurrently, apply a due process to ascertain its quality.
3. Data Analysis:
- Apply quantitative analysis (statistical techniques, including regression among others) to determine the trends and patterns in the collected data.
- Implement qualitative analysis techniques (e.g., content analysis, thematic analysis) to come up with ideas and inferences from open-ended responses.
- Use data visualization tools such as infographics and graphics to present the story in a very accessible and attractive manner.
4. Insight Generation & Reporting:
- Transform verbatim into practical solutions commercializing problems in everything the client or organization place.
- Develop reports, PowerPoint presentations and dashboard output which can be effectively used for communication with the stakeholders.
- Translate involving data facts into simple action steps that direct strategic choices making.
5. Project Management:
- Make project timelines and budgets (research) efficiently.
- Liaise with internal teams and external partners in order to collectively achieve the project objectives correctly.
- Guarantee the flow of information between clients or other concerned parties and you throughout the study.
Companies Hiring Market Research Analyst
Several diverse companies in Ireland are actively seeking talented market research analysts to join their teams. Here’s a look at some of them:
Ipsos MRBI
Requirements:
- Bachelor’s degree in marketing, business, statistics, or a relevant field.
- Extensive knowledge of data analysis and research methodologies as well as ability to interpret information and make data-driven decisions.
- Excellent interpersonal communication and presentation abilities.
- Skill in data processing tools (i.e., SPSS, R, or the like).
Apply Here: Careers
NielsenIQ
Requirements:
- Bachelor’s degree with focus on Business, Marketing, Economics or other related fields.
- Experience in data collection and analysis that if possible in the market research field.
- Knowledge of customer behavior and market situation.
- Solid problem-solving and project managing ability.
Apply Here: Careers
Kantar
Requirements:
- Bachelor’s or Master’s degree as in Marketing, Business, Sociology or quant undergraduate courses.
- Proven skills set for the qualitative and quantitative data collection techniques.
- Capacity to dissemble dizzying data sets into sound and momentous conclusions.
- Very good storytelling and good client handling.
Apply Here: Careers
RED C Research & Marketing
Requirements:
- Relevant bachelors or equivalent in business, marketing social science, or related.
- Solid knowledge of qualitative and quantitative research methods is needed.
- Great enthusiasm about Irish politics, mentality, and public relationships.
- The skills of working independently as well as those in a team setting.
Apply Here: Careers
Ignite Research
Requirements:
- A degree in marketing, business or similar degrees.
- Proven track in designing and executing market research operations.
- Skill in producing meaningful reports and presentations for subsequent administrators of the organization.
- Excellent relationship-building and project managing skills.
Apply Here: Careers
Amárach Research
Requirements:
- Relevant degree in a social science discipline, Business, or a field with an emphasis on research.
- Excellent analytical and critical thinking skills.
- Ability to manage multiple projects simultaneously.
- Strong client-facing and communication skills.
Apply Here: Careers
Accenture
Requirements:
- Bachelor’s degree in Business, Marketing, Data Science, and similar ones.
- Have a history of showing interest in market research and data analysis.
- Knowledge of data analysis software’s and data visualization tools.
- Ability to analyze the client needs creatively and offering consultancy.
Apply Here: Careers
EY (Ernst & Young)
Requirements:
- Bachelor’s or Master’s degree in Business, Economics, Stats or related majors.
- Experiences in market analysis, competitive intelligence, or similar related fields.
- Having knowledge of the financial modeling and forecasting skills.
- Effective communication skills and interpersonal skills.
Apply Here: Careers
Deloitte
Requirements:
- Bachelor’s degree in Marketing, Business, or a quantitative field.
- Experience with market research methods and data analysis.
- Ability to translate data into actionable insights and recommendations.
- Strong problem-solving and client-facing skills.
Apply Here: Careers
KPMG
Requirements:
- Bachelor’s or Master’s degree in Business, Economics, Statistics, or in other analytical fields.
- Proficiency in data-oriented analysis and problem resolution.
- Capacity to take complicated data and put it in a form that people understand.
- Effective teamwork and communication abilities.
Apply Here: Careers
PwC (PricewaterhouseCoopers)
Requirements:
- Bachelor’s degree in Business, Marketing, Economics or any other related fields.
- Passion for the research of data and identifying the tendencies.
- The capacity to work alone and in the same projects also.
- Great written and and speaking skills.
Apply Here: Careers
Ipsos B&A
Requirements:
- The candidate holds a Bachelor’s degree in Marketing, Business, Social Sciences, or other similar subjects.
- Experiences in questionnaire development, data collection, and evaluation.
- Good attention to details along with good accuracy.
- Very developed organizational and time management skills.
Apply Here: Careers
OneCore
Requirements:
- The related-undergraduate qualification in business, marketing, social sciences, or others.
- Skills involved in qualitative and quantitative data collection as well as data analysis.
- Outstanding to the analysis and solve problems capacity.
- Powerful verbal and non-verbal communication skills (Report Writing and Presentation).
Apply Here: Careers
Kantar
Requirements:
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- Experience in market research methodologies, including data collection and analysis.
- Strong communication and interpersonal skills.
- Passion for understanding consumer behavior.
Apply Here: Careers
Morgan McKinley
Requirements:
- A Bachelor’s degree in Marketing, Business, Psychology, Sociology, or a cognate field.
- Acumen in both inductive and deductive market research techniques.
- First class skills in project management and organization.
- Data interpretation and the correct output communication.
Apply Here: Careersstrategic
Job Portals
Here are some popular job portals to aid your search for market research analyst opportunities in Ireland:
Salary of Market Research Analysts in Ireland
The salary of a market research analyst in Ireland can vary depending on factors such as experience, education, industry, and company size. Here’s a general guideline:
- Entry-level : €25,000 – €40,000 are the approximate annual pay.
- Mid-level : €40,000 – €60,000 per annum
- Senior-level : $60,000+ every year.
Experience-Wise Salary Trend
- 1-3 years: €35 000 to €45000 a year.
- 4-6 years: €45,000 – €60,000 per year
- 7-9 years: €60,000 – 75,000 euros per year
- 10+ years: €75,000 per year
Market Research Analyst Jobs in Ireland – FAQs
How should I pursue the job of a market research analyst in Ireland?
- Attain a Marketing, Business, or Economics degree. Possibly the relevant involvements.
- Get exposure in researching techniques and data analysis tools.
- Improve both analytical skill and communication ability.
What are the top skills for market research analysts?
- The skillfulness of data analysis instruments and methods.
- Analytical and problem solving abilities need to be very strong.
- Top notch communication and presentation skills.
Do Certifications Required by Market Analysts?
Certification is not compulsory but mainly acquiring approval such as that of MRS or ESOMAR (European Society for Opinion and Marketing Research) can boost credibility and career perspectives.
Summarizing up, opting for the career as a market research analyst, in Ireland, is an amazing chance for the right persons who have the required qualifications and skills. Using job portals and being able to make the most of salary trends is key if ambitious market research analysts want to enter a dynamic industry with infinite possibilities.