Looking at plain Websites can become boring for users after a certain time, and can also cause them to leave the website. This is why custom-made illustrations and other visual elements are used on many websites. These websites are called Illustrative Websites. Designing part of these websites is very necessary as it can make or break the website.
In this article, we will discuss What is Illustrative Design? Why is it important? What are the benefits of using Illustrative Websites? What to avoid while designing these websites?
Illustrative Design
Table of Content
Illustrative Design
Illustrative web design is a creative approach that incorporates custom-made illustrations and visual elements to enhance the website’s aesthetic and storytelling. Whether it’s for websites, print materials, or advertisements, illustrative design uses custom-made illustrations that can tell a story, convey concepts, or simply make things look more engaging. This website design approach is taken into consideration while building websites that require a visually distinctive approach such as for children, branding, marketing, etc to create a strong and memorable impact for the audience.
Why Illustrative Design is Important?
Illustratively designed websites are those websites that use visual elements and custom illustrations to target a specific audience. This is the best way to increase a brand’s market as it contains target-specific illustrations that bring in traffic that is going to stay on the website. Users who are interested in a specific service or a product will definitely stay as long as their needs and expectations are met on the website. This helps in branding the website on a large scale which gives companies that use illustratively designed websites an advantage in the online market.
Benefits of Illustratively Designed Websites
- Specific Target Audience: These websites can effectively target a specific type of audience which helps in promoting engagement with them.
- Enhances User Experience: These websites are very pleasant to look at, which helps increasing user engagement which leads in higher web traffic.
- Can promote events effectively: Since these websites are very audience specific they can promote a related event on larger scale than normal.
- Increases User Engagement: These websites are generally very good looking and interactive which makes the user to remain on the website increasing user engagement.
- Helps in giving an online identity to brand: A brand can gain a unique identity which can help that brand to grow bigger. Using newly trending illustrations on the website can help the brand to increase their market globally.
- Reduces the Bounce rate: Since these websites are target specific and are pleasant to look at the user engagement increases which reduces the bounce rate and increases the traffic on the website.
Things to avoid including in Illustrative Websites
- Too much Visual Elements: Yes visual elements are the main focus of these websites but including a lot of visual elements can distract user from the certain service or product that is being presented or the user is interested in.
- Unnecessary Fonts: Using too much fonts can make user feel discomfort while reading about something.
- Too much colors: Using too much colors can cause strain on users’ eyes.
- Loading Time: Using a lot of visual elements can cause slow loading time for the website.
FAQs
Q1. What are Illustrative Designed Websites?
Ans: The websites that uses Illustrations to promote events or their services to a targeted audience.Q2. What are benefits of using Illustrative Websites?
Ans: Illustrative websites helps the brands to build their own unique identity on the internet and it helps bringing in more type specific audience which will have a high retention rate.Q3.What are things that should be avoided while designing an Illustrative Website?
Ans: Using too much colors, Using unnecessary fonts, using needless visual elements are some of things that should be avoided.