There are a couple of ways to check your SEO off-page:
1. Analyze your backlink profile:
- This is essentially checking how many other websites link to yours, and the quality of those links. There are a few free and paid tools that can help you with this, such as Google Search Console, Moz Link Explorer, and Ahrefs Backlink Checker.
- These tools will show you which domains link to your site the most and those pages earn the most links.
- For a more in-depth analysis, some tools provide a score like Domain Authority (DA) or Domain Rating (DR) to indicate the overall strength of your backlink profile.
2. Monitor your brand mentions:
- Brand mentions, even if they aren’t linked, can be a positive sign for SEO. Some tools like Google Alerts and social media listening tools can help you track brand mentions online.
- By monitoring brand mentions, you can see how people are talking about your brand online and identify potential opportunities to earn backlinks or build brand awareness.
Here are some additional tips for checking your SEO off-page:
- Competitor analysis: Analyze your competitor’s backlink profiles to see what kind of links they are getting and where they are getting them from. This can give you ideas for building your backlinks.
- Social media engagement: Look at how well your content is being shared on social media. Social shares can help to increase brand awareness and drive traffic to your website.
By following these tips, you can get a good idea of how well your SEO off-page is performing and identify areas for improvement.
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