For years, Discord has been a haven for gamers and online communities, priding itself on an ad-free experience. However, in a surprising move, Discord is introducing a new advertising system called Discord Sponsored Quests. This new approach aims to integrate targeted ads while hopefully maintaining a positive user experience. Let’s get into how Discord Sponsored Quests will work, their potential impact, and how users can potentially benefit from it.
In short:
- Discord is introducing a new advertising system called “Sponsored Quests.”
- These quests will reward users with in-game items for completing tasks while streaming with friends.
- The move marks a significant shift for Discord, which has previously avoided traditional advertising methods.
What are Discord Sponsored Quests?
Discord Sponsored Quests are a new way for game developers and publishers to advertise on the Discord platform. These Sponsored Quests will appear as optional tasks displayed on the bottom left corner of the user’s screen while they are streaming gameplay. Discord Sponsored Quests will be targeted based on a user’s game activity, age, and location to ensure some level of relevance.
Advertising on Discord with Sponsored Quests
Here’s how Discord Sponsored Quests will function:
- Game developers and publishers can create and sponsor in-game quests that users can complete while streaming.
- These quests will likely involve specific actions within the game, such as reaching a certain level, defeating a particular boss, or exploring a specific area.
- When a user completes a Sponsored Quest while at least one friend is watching their stream, they will be rewarded with in-game items or benefits.
- Importantly, users will have the option to completely disable Discord Sponsored Quests in their settings if they prefer an ad-free experience.
How to Use Discord Sponsored Quests
Step 1: Spotting a Quest
Look for a pop-up notification in the bottom left corner of your Discord screen while you’re streaming a game.
Step 2: Reviewing the Quest
Click on the notification to see the details of the Sponsored Quest. This will likely include:
- The game the quest applies to.
- The specific task you need to complete (e.g., reach a certain level, defeat a boss).
- The in-game reward you’ll receive for completing the quest.
Step 3: Opting In (if interested)
If the quest seems interesting and the reward is appealing, you can choose to participate.
Step 4: Completing the Quest
Continue streaming your gameplay and focus on fulfilling the quest requirements.
Step 5: Earning the Reward
Once you complete the quest while at least one friend is watching your stream, you’ll likely receive the promised in-game reward.
Remember: This is just a general prediction based on available information. The actual implementation of Sponsored Quests might differ when it officially launches.
Benefits for Discord from Sponsored Quests
Discord’s implementation of Sponsored Quests offers a multitude of advantages. Have a look:
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New Revenue Stream: Discord currently relies on its Nitro subscription service. Sponsored Quests create a new avenue for generating revenue, potentially allowing them to:
- Offer a free tier with basic functionalities, attracting a wider user base.
- Keep the platform financially sustainable in the long run.
- Potentially lower subscription costs in the future.
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Enhanced User Engagement: Sponsored Quests can increase user engagement in several ways:
- Gamification: The quest system adds a layer of gamification, potentially keeping users more engaged with the platform.
- Content Creation: Streamers can leverage quests to create unique content and incentivize viewers to participate.
- Community Building: Shared experiences completing quests with friends can foster a stronger sense of community within Discord servers.
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Targeted Advertising: Unlike traditional banner ads, Sponsored Quests offer a more targeted approach.
- Ads are displayed based on user data like game activity, age, and location, increasing the chance of user interest.
- This targeted advertising can be highly effective for game developers and publishers, potentially leading to higher conversion rates.
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Data Collection and Insights: Through Sponsored Quests, Discord can gather valuable data on user behavior and preferences. This data can be used to:
- Improve the overall user experience on Discord.
- Develop more targeted advertising campaigns in the future.
- Gain valuable insights into user trends within the gaming community.
- Competitive Advantage: Sponsored Quests offer a unique and innovative way for Discord to monetize its platform. This approach sets them apart from competitors and could attract new users and advertisers seeking a more engaging advertising experience.
Overall, Discord Sponsored Quests have the potential to significantly benefit the platform by creating new revenue streams, enhancing user engagement, and providing valuable data for future development.
Impact of Ads on Discord
The impact of Discord Sponsored Quests on the user experience remains to be seen. While some users may appreciate the potential for free in-game rewards, others may find the ads intrusive. The success of this new system will depend on how well Discord balances the needs of advertisers with maintaining a user-friendly platform.
Sponsored Quests Affecn Streamers
Discord Sponsored Quests offer streamers some interesting possibilities:
- Engaging Content: Streamers can leverage quests to showcase specific game features and incentivize viewers to participate for in-game rewards. This can lead to more dynamic and interactive streams.
- Community Building: Completing quests with viewers can foster a sense of camaraderie and shared experience within the streamer’s community.
However, there’s no direct financial gain for streamers themselves. Additionally, the success of this system hinges on the quality and relevance of quests. Uninteresting or poorly aligned quests could detract from the stream experience.
Best practices for Discord Sponsored Quests (for users)
Here are some tips for users navigating the new Discord Sponsored Quests system:
- Review the Sponsored Quests carefully: See if the rewards are worth the effort required and if the quest aligns with your gameplay goals.
- Maintain control: Users can disable Sponsored Quests entirely in their settings.
- Provide feedback: Let Discord know your thoughts on Sponsored Quests through official channels.
Best practices for Discord Sponsored Quests (for advertisers)
Here are some tips for advertisers utilizing Discord Sponsored Quests:
- Target strategically: Focus quests on games relevant to your target audience.
- Offer enticing rewards: Make the in-game rewards valuable enough to motivate users.
- Track and analyze results: Monitor the performance of your Sponsored Quests to optimize future campaigns.
Conclusion
In conclusion, Discord Sponsored Quests mark a new era for the platform. While some may be wary of Discord Ads, the focus on user control and in-game rewards offers a unique and potentially beneficial system. Streamers can leverage quests for engaging content, and Discord can gain new revenue streams and valuable user data. The success of Discord Sponsored Quests will depend on maintaining a balance between a positive user experience and effective advertising for game developers utilizing the platform.
Discord ‘Sponsored Quests’ – FAQs
Are Discord Sponsored Quests mandatory?
No, Discord Sponsored Quests are entirely optional and can be disabled in settings.
Can I block specific Sponsored Quests?
There is currently no information on blocking specific quests, but users can disable them entirely.
Why Discord is called Discord?
The exact reason remains undisclosed by the founders, but the name Discord likely references the idea of bringing people together in a voice chat platform, even if those conversations can sometimes be loud or chaotic.
How will Sponsored Quests be targeted?
Sponsored Quests will likely be targeted based on a user’s game activity, age, and location.
Who is the owner of Discord?
Discord Inc. is currently owned by a consortium of investors, with Tencent Holdings being the largest shareholder.
Will streamers get paid for completing Sponsored Quests?
No, currently streamers won’t directly earn revenue from Sponsored Quests. However, they can use them to create engaging content for viewers.
Why Discord is so famous?
Discord’s popularity stems from its focus on building communities around shared interests, particularly gaming. Features like low-latency voice chat, customizable servers, and integrations with popular games have made it a go-to platform for gamers and online communities.