In this video, we will learn about the apriori algorithm which is used for association rule mining. Apriori algorithm is one of the unsupervised algorithm.

Apriori algorithm works based upon the historical knowledge of the items which happens to occur simultaneously. 
We will see in this video there are three factors that helps in determining the Association rule:
1) Support
2) Confidence
3) Lift

Finally we’ll see that apriori algorithm’s have a vast application in the industries to expand business and increase customer satisfaction by leveraging the association rules obtained from the Apriori algorithm.

Apriori algorithm:
https://www.geeksforgeeks.org/apriori-algorithm/