Accor Is

Intro and history: Accor is a French multinational hospitality company that owns, manages, and franchises hotels, resorts, and vacation properties. It was founded in 1967 by Paul Dubrule and Gérard Pélisson. The company has a wide portfolio of 39 different brands, which includes luxury brands such as Raffles, Fairmont, and Sofitel. Industry: Hospitality Product, Services and Operations: Accor operates in 110 countries, with more than 5100 hotels and 39 brands from luxury to economy. It also offers services in food and beverage and digital hospitality. Funding Details: As a publicly traded company, Accor's funding comes from its shareholders. As of 2020, its market capitalization was approximately €7.1 billion. Acquisitions: Accor has made several acquisitions over the years, including Fairmont, Raffles, Swissôtel, and Mantra Group. In 2019, it also announced a partnership with Alibaba to develop digital applications and loyalty programs. Awards and Achievements: Accor has received numerous awards, including the World's Leading Hotel Brand at the World Travel Awards for multiple years. It was also recognized as a Global Diversity Champion by the Global Diversity List in 2016.