Types of SEO

Search Engine Optimization (SEO) as discussed before, helps in improving the rank of a website in search engines. The search engines have algorithms designed for them to get the most desirable results from the world wide web (www). So, basically there are two types of SEO practices that are used for this purpose:
1. On-page SEO
2. Off-Page SEO

On-page SEO

Anything that is done inside the website is a part of On-page SEO. It’s all about Keyword Optimization, which is a process of using the words that have the maximum credibility when it comes to getting a good ranking on SERP (Search Engine Result Page). These keywords are basically what a user types on the search engine query while browsing the internet. To get an idea of the popular keywords on a particular niche, keyword analysis tools like semrush, longtailpro, etc are used. While these are the tools a user may have to pay for, there is a free tool by Google that lets you shortlist keywords in minimal time.
The Google crawlers look for the following things while landing on a website:

  • URL
  • Title tags
  • Meta tags
  • Category tags
  • Internal linkings in a website
  • External linkings to other websites

Implementing On-page SEO
To implement On-page SEO to your site, following things can be applied: