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Marketing Automation (E commerce)

  • Difficulty Level : Medium
  • Last Updated : 09 Mar, 2021

In this, we will discuss the overview part of market automation, its examples, the importance of market automation, and will also discuss the importance of market automation tools, its features, and finally will discuss the conclusion part. Let’s discuss it one by one.

Market automation
It is all about using software to automate market activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The automation and technique make it more efficient and easy to use or apply for different tasks.

Examples –
For example- Social media ads, email marketing, transactional messages, and updates, customer feedback surveys, etc.

Importance of market automation :

  • Market automation helps you to identify potential customers, automating the process of nurturing those leads to sales-readiness. 
  • It automates actions that bring prospects to the point where they can be directly approached by the sales team with the aim of closing a sale and starting an ongoing relationship, and the information it gathers can drive your choice of marketing tactics.
  • Marketing automation does happy to customers and builds loyalty and trust with customers. If the customer is not satisfied with your sell funnel, then you arrange instantly as per their demands.
  • It is important to focus on critical tasks, and with the help of automation, we can also prioritize the work and automate the task accordingly.

 Useful Marketing Automation tools :
You can use the below-given tools to automate your tasks as per your requirements as follows.



  • AdRoll
  • Customer.io
  • HubSpot
  • Constant Contact
  • Marketo

Features of Marketing Automation :

  1. Social Media Automation – 
    Social Media is a very useful platform for showing and increasing our market automation strategy. On Social Media, you can advertise your product, sale, or something relating to market automation 24/7 anytime. 

    Benefits –
    There are many benefits of social media automation as follows. First, You provide better customer service. Second, You see how your audience perceives your business. And third, You can see, what is going with the trend.
     

  2. Segmentation – 
    An enterprise automation software feeds on customer data and should be able to manage, maintain and filter customer information. Marketing automation systems help segment databases by any combination of device, behavior, referral source, location, and demographic.
     
  3. Testing – 
    In the market automation, there are some premium platforms for testing, let you test your strategy and decisions for the expedition. There are different types of testing or multivariate of different versions.
     
  4. Security –
    In the market, automation security should be first priority. Privacy needs to be a priority especially in automation, where a lot of information is stored on vendor’s servers. Actually, its is an effective strategy for marketing and built customer’s relationship. As a marketing owner, you should provide a loyalty card for customers, that they must be ensured about marketing.
     
  5. E-mail Marketing – 
    Email marketing is a very efficient and skillful strategy or a way for growing your market statistically. It’s also an easy way to reach the customer as what they need. You can choose customers by your choice and send them information related to your product, events, time, and your occasion which will be held gradually. And important thing is that you can record communication and customer behavior. You can find that customers who are really interested in your products by a number of clicks.

Conclusion :
Firstly, when you enter marketing enterprises and investing in various platforms, enumerate your need firstly, instead of going with the trend or any latest aptitude. Test your platform, your product, your security, and privacy should be tightly enclosed, conduct surveys for a little time, and collect different reviews, after that, then you go ahead next step.

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