Open In App

How to Build Your Personal Brand on LinkedIn?

Improve
Improve
Like Article
Like
Save
Share
Report

Hey! Do you want to build a solid professional network for your business? Remember that people like to trade with people, not companies. Focus more on building your personal brand along with investing your time in business. Building a powerful personal brand will differentiate you from others.

According to CareerBuilder (an employment website), almost 50% of employers will not interview a candidate if they can’t find them online. If you do not have an impressive profile, you cannot portray your skills and work to reach a larger network. Personal branding is a huge part of building connections and building a reliable bond through which you can display your professional identity. This will enable you to establish a trustworthy and reputable name for yourself concerning your business and industry.

So, learn from this blog why building your personal brand is so important. Here are some insights about what you are going to read about in this blog: Why you should have a strong personal brand identity and how LinkedIn can help you with that? Ways to build your personal brand on LinkedIn; and why boosting your personal brand is essential.

Why one should have a Strong Personal Brand Identity? 

Here are a few reasons why you should have a strong personal brand identity:

  • If you want to be seen as a trustworthy expert in your field you should be focusing on building a strong personal brand. 
  • In today’s world where everyone has a degree, offer something extra that makes you unique. 
  • If you desire to stand out of the crowd with a reputed personal identity it will lead to new opportunities that will make a significant difference to your business.
  • It will help you depict your values to the public indirectly and will allow you to show what matters to you.
  • It will improve your visibility which could lead to unexpected opportunities and professional advantages ultimately.  
  • A strong personal brand identity helps you to get embossed as a confident and optimistic leader in the industry.

Ways to Build your Personal Brand on LinkedIn

You’ll get access to great opportunities with a strong personal brand. Here are some of the ways, how you can build your brand on LinkedIn:

1. Get your LinkedIn profile in order: Optimizing your LinkedIn profile is the first step towards building an impressive online presence.

2. Never display a fake image of yourself: Be authentic or be yourself, nobody knows you more than you. The reward for being genuine will be immense opportunities.

3. Join industry groups and engage with related posts: By joining industry groups, you can improve the visibility of your profile among the group members and learn new ideas from them.

4. Using automation as manual posting is a time-consuming process: It’s all the game of timing, automation will save you time and you can reach your audience at a specific date and time. As manual posting is a time-consuming process, automation acts as a lifesaver here! 

5. Posting frequently: You should post regularly on LinkedIn to get the best engagement for your posts. But that does not mean you can post anything irrelevant to your profile. Be precise with your thoughts and ideas and present them in an organized manner.

6. Right connections are the key: Making connections on LinkedIn might be an opportunity to land your desired position or help you achieve a target. Making connections related to your industry can be a great help, as you are just a message away from great leaders.   

7. Be mindful of your audience and industry: Mindful means having your mind on the current task and not rushing on doing too many things at once. Write mindfully about your industry for your audience.

8. Share photos and videos from your work life: Sharing your professional photos and videos will enhance your engagement. As visuals are more appealing, your audience will connect with you on a deeper level.

9. Never stop learning: Be an enteral learner: It is not only for LinkedIn but for life as well, be open to learning new approaches and ideas. Grasp them and try to implement them in your strategies in your unique ways.

Why Boosting your Personal Brand on LinkedIn is Essential? 

It’s easy to spend so much time focusing on your business that you don’t invest enough time in your personal brand. Boosting your personal brand is as equal as upgrading gear to accelerate your car’s speed. A few tips to boost your brand on LinkedIn are as follows:

  • Write on topics of your industry that your targeted audience connects to as if they are going to relate to you on a personal level they are more likely to buy from you. As people like to trade mostly from alike minded people/businesses.
  • Be expressive and make your audience feel like you’re helping them or giving advice rather than just selling your brand’s products or services.
  • There is no better place to learn or get advice and explore your industry by seeking help from industry experts and collaborating with them.
  • Promote colleagues of your team, as people love to help those who help them.
  • Whenever you see any question related to your industry try to answer swiftly and make an impact on other with a clear and thought-provoking idea.

Conclusion

A business is whatever it is because of the owner’s personal brand image in the market. Building and maintaining a personal brand is an important part of creating an impressive business strategy. People tend to rely upon and trust you more rather than your brand ambassador. If you show your professional life inside-out, become an authentic and well-grounded person with strong moral values. 

Portray your knowledge, experiences, skills, and accomplishments to let the world know that you are capable of getting it all and are ready to serve them with their immense expertise now.

So, what are you thinking now? You’ll not only make a difference in other’s life by sharing your acquainted professional stories but rather discover a whole new version of yourself that you have never imagined.

Do let us know if you found this article helpful and share your personal brand’s story with us!

FAQs

Q1. What type of content should I post on my LinkedIn to engage the audience?

Engaging the audience with content isn’t as hard as it seems! You don’t have to post only a certain type of content in order to engage your audience and build a personal brand. Instead, you should try posting different types of content forms to bring variety to your profile. 

Here are 5 types of content you should post on your LinkedIn for better engagement – 

  • Question polls
  • Personal posts
  • Engaging one-liners
  • LinkedIn newsletters
  • Carousel posts

Mix up all these post types to bring content variety to your profile. 

Note: Using these types of posts won’t guarantee your engagement! But being authentic and true to the audience will surely captivate your audience. 

Q2. Why should I build a personal brand on LinkedIn?

LinkedIn, as everybody knows, is a great platform to connect with your industry professionals and reach contacts that can prove to be beneficial for your career. However, if you have a weak identity on LinkedIn, people may not find it interesting to connect and interact with you. Therefore, in order to make an effective impression on your industry peers, it is extremely essential that you have a great online personal brand. 

Moreover, having a personal brand gives you an ideal platform to share your unique values and opinions and reach a wide audience. All in all, there are no drawbacks to building a personal brand on LinkedIn but only benefits! 

Q3. Who should be my target audience for personal branding?

Finding your target audience can be an easy task if you are clear about your goals with personal branding. For example, if your goal in building a personal brand is to showcase your industry knowledge and attract employers, your target audience will be your potential employers, boss, colleague, and their connections. Getting connected with them on LinkedIn and building an impressive identity amongst your target audience will open routes to a plethora of opportunities for you to upscale your career.  

A major benefit of finding your target audience on LinkedIn is that you can understand what they want to see and make your posts according to their interests! 



Last Updated : 14 May, 2023
Like Article
Save Article
Previous
Next
Share your thoughts in the comments
Similar Reads