Digital Marketing includes a wide range of techniques that assists in online branding through digital advertising, email marketing and more. Advertisers should have knowledge about these techniques using in Digital Marketing to support their goal effectively or reach their audience and future customers. Below are some focus points which are the foremost common ways and values for Digital Marketing.
- Blog posts
- White Papers and eBooks
- Automation tools
- Social network channels.
- Online reputation of social networks and online reviews
- Online brochures.
- Brand values just like the company logo.
Types of Digital Marketing or Digital Marketing Strategies/Area
1. Content Marketing
Content Marketing is a marketing strategy to create and share online content such as social media post content, blog, article for a specific purpose to acquire and engaging the target audience and deriving profitable customer actions.
- Assist in generating website traffic and create brand awareness.
- Build trust, attract and retain a target audience.
Below is some main focus point in Content Marketing:
- Blog Posts
- News Articles
- Press Releases
2. Search Engine Optimization (SEO)
Search Engine Optimization is a process of optimizing the content of a website to enhance its visibility or ranking on Search Engine Result Page (SERP). It’s an unpaid organic result or natural and works for a long time which is done by creating backlinks, site structure, keyword research (on-page and off-page), analytics, and content delivery.
If SEO is done correctly, it helps internet users to find you easily on page one of Google search results. And it will be effective because almost users trust or click the page one results for their search queries.
3. Social Media Marketing (SMM)
Social Media such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest, etc. has opened the gate for sharing business information and assist them in attaining website traffic, viewers. One can promote their products and services through their post. People can aware the others about their product by sharing them in groups or by creating advertising. Facebook provides this feature to the people in which they can target the specific audience to whom they want to show their product, a specific place where they want to sell their product & services.
4. Search Engine Marketing and Pay-Per-Click Advertising (SEM & PPC)
Search Engine Marketing refers to the paid marketing in which advertisers paid to Google for showing their ads on Search Engine Result Page (SERP). Advertisers bid on keywords or search queries so that their ads appear for those search queries results. You will only pay when your ads are clicked by the searchers/customers/users that can also be defined as Cost per Click. PPC can be used for Facebook Ads, Promoted Tweets, Quora Ads.
5. Affiliate Marketing
Affiliate Marketing is action-based marketing in which affiliate (person) makes effort to market the product of other businesses for a commission and that business gives reward or commission to that affiliate for each customer or visitor brought through his own marketing efforts to business’s product and services.
In short, promoting other products based on a commission. When the user clicks on the link given by affiliate and purchased the product with that referral link, the affiliate earns a commission for that purchase through his referral link.
6. Mobile Phone Advertising
Today whatever can be done at desktop can also be available on a mobile device. Mobile marketing is a digital marketing strategy to reach the target audience on their smartphone via website, email, SMS, and social media. These are some Digital Marketing Strategies, instead it there are few more strategy such as SMS Marketing which uses short message services to reach customers and Conversion Rate Optimization in which website visitors transform into loyal customers, etc.
7. Email Marketing
Email Marketing is a way of promoting the brand, product, and services of a business by sending commercial messages to people or groups of people through emails. Emails regarding discounts, offers, events are sent to the potential customers or newsletter, daily updates to the subscribers.
8. Influencer Marketing
Influencer Marketing is the process of promoting the product and services by researching, engaging and supporting the influencers or those famous personalities who can create a great impact on the audience or customers about your product, services and, brand. Influencer’s fans can be easily influenced to try the product to which their ideal is speaking.
9. Viral Marketing
Viral Marketing refers to the spreading message or information quickly from one person to the other person by using existing social networks via the internet or email. As a result, customers spread information about the product and services in their social networks. And we can say as a virus spread quickly, word of mouth is also spread quickly and works more to influence or making a decision to buy the product than any other advertising strategy.