1. White Hat SEO :
It is the most popular SEO technique that utilizes methods and technologies to improve search engine rankings. White hat SEO uses technologies like high-quality content, link acquisition, etc.
2. Gray Hat SEO :
Gray Hat SEO is neither black nor white, it rather combines both. It converts White Hat SEO to Black Hat SEO and Black Hat SEO to White Hat SEO techniques.
Difference between White Hat SEO and Gray Hat SEO :
|S.No.||White hat SEO||Gray hat SEO|
|1.||It follows SEO guidelines.||It also follows SEO guidelines.|
|2.||It helps in growth in ranking of websites.||It helps in conversion from White Hat SEO to Black Hat SEO and vice versa.|
|3.||It not much risker.||Gray hat SEO is much more risker than White Hat SEO.|
|4.||It makes your site easy to navigate.||It redesign your websites at regular interval.|
|5.||It is safe and recommended SEO techniques.||It is between Black Hat SEO and White Hat SEO.|
|6.||It is mobile friendly.||It is risky but it can improve the ranking of your site without negative consequence.|
|7.||It provides site security.||It adds good relevant link to the page.|
|8.||It also provides UX design.||It selects good and notable topic.|
|9.||It includes standard HTML||It also called as computer security expert who may sometimes violates laws or typical standards.|
|10.||It is best approaching tactics for driving traffic to a site.||It is also best approaching tactics for driving traffic to a site.|