Social Media Marketing: Social media marketing can be termed as a marketing strategy that is used to promote a product and developing an influential relationship with the customers via different Social Media platforms. Social media is a platform which is termed as simple as where user come and share content such as messages, videos, etc. But this is more than it seems, social media marketing helps to establish a relationship with the customer and make the presence of marketers on the web. There are three modes which are primarily used are Blogs, social network and forums are used for this. The ways by which you can get Social media marketing can be achieved are start making a connection with the community and them sharing valuable content with them. The next way is by doing advertisements on social media known as sponsors ads.
Digital Marketing: Digital Marketing can be termed as a marketing strategy that is used to promote a product and developing an influential relationship with the customers via all the digital and offline sources. Digital marketing is creating awareness about the product using digital channels. Digital channel uses the internet and the methods which are used by digital marketing are SEO, SEM, E-commerce, and Email marketing. Offline sources use radio, SMS, and television for marketing. When we use this strategy there are three different components which are Online marketing, Mobile marketing, and Social media marketing. This also focuses on the public likes as what is trending and how it is to be delivered to the consumer.
Below is a table of differences between Social Media Marketing and Digital Marketing:
|Social Media Marketing||Digital Marketing|
|Social media marketing uses social media platforms to create awareness about the product||Digital Marketing uses online and offline channels to promote products to the customer.|
|This creates a limited reach in front of customers||This creates a wide reach in front of the customers.|
|Content is the key aspect of this.||Banners are used to create an impression of the product.|
|It is a component of Digital Marketing||It uses all components.|
|Results are depended on the customer’s likes.||Results are comparatively slow.|
|Platform used are Instagram, Facebook, Google Plus and Twitter etc.||Platform used are SMS, E-mail, MMS, and Television etc.|