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Difference between Social Marketing and Social Media Marketing
  • Last Updated : 22 Dec, 2020

Prerequisite – Different types of Digital Marketing

1. Social Marketing :
Social Marketing refers to the marketing principle and strategies to build relationship and awareness in society for business growth and it will address an issue and provides solution, it will help in people’s attitude and behavior towards an idea or concept and at last it will help to reach prospective consumers but it serves interests of target market without personal profit. It aims at changing people’s attitudes and behaviors for the better of society. Social marketing depends on the social campaign and social relationship on individuals.

2. Social Media Marketing :
Social Media Marketing refers to the use of social media platforms like Facebook, Instagram, LinkedIn, twitter etc. to reach the potential customer to sell any product and its primarily focus is on marketing and marketing management. It aims at creating brand/service awareness among the prospective consumers. Social media marketing depends on the social media marketing involvement, analytics on sales made, views etc.



Difference between Social Marketing and Social Media Marketing :

S.No. SOCIAL MARKETING SOCIAL MEDIA MARKETING
01. Social Marketing refers to the marketing principle and strategies to build relationship and awareness in society for business growth and it will address an issue and provides solution, it will help in people’s attitude and behavior towards a an idea/concept and at last it will help to reach prospective consumers. Social Media Marketing refers to the use of social media platforms like facebook, instagram, linkedin, twitter etc. to reach the potential customer to sell any product and its primarily focus is on marketing and marketing management.
02. Social marketing aims at changing people’s attitudes and behaviors for the better of society. Social media marketing aims at creating brand/service awareness among the prospective consumers.
03. It focus on understanding the target audience, establishing relationship between them and then tailoring the campaign to them. It focuses on marketing about a product/service to the new customers and attracting them towards the product/service and make them to sell that product and service.
04. It is focused on a specific location, or certain behavior and its scope is limited. It is focused on a broader market as it reaches to its customer through online means by social media platforms.
05. The success of social marketing depends on the social campaign and social relationship on individuals. The success of social media marketing depends on the social media marketing involvement, analytics on sales made, views etc.
06. The voice of social marketing is situational and personalized. The voice of social media media marketing is brand centric and generalized.
07. Social marketing refers to individual relationship building and then marketing about product/service. Social media marketing refers to create widespread influence about the product/service and then marketing about product/service.
08. In social marketing a human is involved with a face and a name. Where as in social media marketing faceless, nameless corporate account.
09. Social marketing reach to customer is one to one. Social media marketing reach to customer is one to many.

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