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Difference between SFA and CRM
  • Last Updated : 03 Sep, 2020

1. Sales-Force Automation (SFA) :
Sales-Force Automation technique helps to keep a track of sales person performance, as they plays major role in driving sales and contact information of probable customers and hence affecting revenues of business. This was reason that SFA came into existence for question- how and when customer requirement changes, what is requirement and how these things affect businesses.

It is an IT Tool that integrates the technology with information to automate the sales task of both sales person and sales manager by coordinating internal processes with backend  database system.

2. Customer Relationship Management (CRM) :
Customer Relationship Management (CRM) is all about finding customers. Collecting their information along the way and using that information to enhance their experience and foster long term relationships. Basically, it is a process by which relationship with customers are built and maintained.



CRM involves E-Mail marketing and integration, documents, sales call, relationship management etc.



Difference between SFA and CRM :

SFA CRM
It focuses on Opportunity Management. It focuses on Work Management.
Activity lists are found within accounts. Activities can be viewed and filtered with different perspectives.
It provides actionable goals and targets for each sales team member. Customer profiling including purchasing history, behavior data, and more.
It records calls and lead general activities. It tracks communication with customer.
It stores contact information. It stores account data and e-commerce communications.
It schedules and tracks the appointments. It tracks the responses to sales and marketing.
It manages pipe-lining, opportunities and work flows. It monitors services and support interactions.

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