Difference Between SEO and SEM
SEO is the act of improving the visibility of a website’s outcomes on specific search engines through unpaid forms of online advertising. It is used to increase traffic to a website by improving its rank on the search engine pages.
SEM is the act of improving the visibility of a website outcomes on specific search engines through paid advertisements. It includes Search Engine Optimization, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and so on.
|SEO stands for Search Engine Optimization.||SEM stands for Search Engine Marketing.|
|It is a part of SEM.||It is used for traffic generation and is a superset of SEO.|
|Results will take time to appear.||Immediate result.|
|Suitable for low-budget companies.||Suitable for big-budget companies.|
| The Click-Through Rate (CTR) of SEO is higher than SEM.||The Click-Through Rate (CTR) of SEM is lower than SEO.|
|Traffic potential is unlimited.||Traffic potential is limited depending on the budget.|
|It is inexpensive.||It is expensive.|
|Long-term benefits.||Short-term benefits.|
| SEO improves the visibility of the website.||SEM improves the sales of a small business.|
|Competition is lesser due to the requirement for organic content.||Competition is higher in the targeted areas.|
|The SEO search result doesn’t target any audience.||SEM search result targets the selected audience.|
|Example: Backlinks creation||Example: Google Ads|
- Only 30% of new businesses state they use SEO for marketing. A simple 12% use PPC promotions(TNW News).
- 47% of digital marketers state SEO is one of their best strategies but 39% also recognize it as one of the most difficult.(TNW News)