Difference Between SEO and SEM

SEO is the act of improving the visibility of a website outcomes on specific search engines through unpaid forms of online advertising. It is used to increase traffic to a website by improving its rank on search engine page.
SEM is the act of improving the visibility of a website outcomes on specific search engines through paid advertisements. It includes Search Engine Optimization, contextual advertising, AdSense, social networking, pay-per-click (PPC), AdWords, and so on.

SEO SEM
SEO stands for Search Engine Optimization. SEM stands for Search Engine Marketing.
It is a part of SEM. It is used for traffic generation and is a superset of SEO.
Result will take time to appear. Immediate result.
Suitable for low-budget companies. Suitable for big-budget companies.
No need to pay for website clicks. Amount is paid for website clicks.
Traffic potential is unlimited. Traffic potential is limited depending on the budget.
It is inexpensive. It is expensive.
Long-term benefits. Short-term benefits.
Example: Backlinks creation Example: Google Ads

Interesting Facts:

  • Only 30% of new businesses state they use SEO for marketing. A simple 12% use PPC promotions(TNW News).
  • 47% of digital marketers state SEO is one of their best strategies but 39% also recognize it as one of the most difficult.(TNW News)


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