Prerequisite – Inbound Marketing and Outbound Marketing
1. Selling :
Selling refers to creating products and selling them to customers. It revolves around the needs and interest of the seller. It is a only an integrated part of the marketing process as its only focus is to manufacture product first and then selling them to customer and it is sales volume oriented not much concern about customer’s satisfaction. It views customer as the last link in business. Selling seeks to convert product into cash. In selling sell is the primary motive and it is more internal company oriented. It is based on inside-out perspective.
2. Marketing :
Marketing refers to finding wants of people/customer and fill them. It revolves around the needs and interest of the consumer. It is a wider term consisting of number of activities like identifying the market first, customer’s needs, product development to meet customer’s need, fixing price and then selling the product to the customer. It views the customer as the very purpose in business. Marketing seeks to convert customer needs into products. In marketing customer satisfaction is the primary motive and it is more external market oriented. It is based on outside-in perspective.
Difference between Selling and Marketing :
|01.||Selling refers to creating products and selling them to customers.||Marketing refers to finding wants of people/customer and fill them.|
|02.||Selling revolves around the needs and interest of the seller.||Whereas Marketing revolves around the needs and interest of the consumer.|
|03.||It emphasis more on product or service.||It emphasis more on consumer needs and wants.|
|04.||Selling is a only an integrated part of the marketing process.||While marketing is a wider term consisting of number of activities.|
|05.||Selling is based on short term business planning.||Marketing is based on long term business planning.|
|06.||It manufactures the product first.||It identifies the market first.|
|07.||It is sales volume oriented.||It is customer satisfaction with profit oriented.|
|08.||It views business as a goods producing and selling process.||It views business as a consumer satisfying process.|
|09.||Here seller is considered as king pin of market.||Here consumer is considered as king pin of market.|
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