S.No. |
QUALITATIVE RESEARCH |
QUANTITATIVE RESEARCH |
01. |
Objective of Qualitative research is to gain a qualitative understanding of the underlying reasons and motivations. |
Objective of Quantitative research is to quantity the data and generalize the results from the sample to the population of interest. |
02. |
Qualitative research focuses on quality features. |
Quantitative research focuses on quantity features. |
03. |
The common purpose of this research is to discover ideas with general research objects. |
The common purpose of this research is to test hypothesis or specific research questions. |
04. |
The philosophy behind it is phenomenology. |
The philosophy behind it is positivism. |
05. |
In qualitative research observations are done to produce result. |
In quantitative research experiments are done to produce result. |
06. |
Qualitative research produces “textual data” (non-numerical). |
Quantitative research produces “numerical data”. |
07. |
In this research data can be measured it can be observed. |
In this research data can be measured accurately. |
08. |
It is considered as subjective. |
It is considered as objective. |
09. |
This research methods follow observe and interpret approach. |
This research methods follow measure and test approach. |
10. |
Qualitative research follows unstructured data collection method. |
Quantitative research follows structured data collection method. |
11. |
In qualitative research question format is open ended. |
In quantitative research question format is close ended. |
12. |
It examines in wide angle means examines breadth and depth of topic. |
It examines in narrow angle means examines some specific variable of topic. |
13. |
It takes small number of non representative cases as sample. |
It takes large number of representative cases as sample. |
14. |
Qualitative research follows non statistical data analysis approach. |
Quantitative research follows statistical data analysis approach. |
15. |
It collects data through interviews, observations, documents and artifacts. |
It collects data through tests, questions, scale, inventories. |
16. |
It is most often used in exploratory research designs. |
It is most often used in descriptive and casual research designs. |
17. |
It develops an initial understanding as outcome. |
It recommends a final course of action as outcome. |