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Difference Between Pay Per Click and Search Engine Optimization

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Pay Per Click(PPC): PPC is an internet marketing technique in which advertisers pay some amount to the website each time their advertisement gets clicked and the advertiser only pays for qualifying clicks. Google ads, Bing, and Yahoo ads are based on the Pay per click concept. PPC is the quickest method used for listing on the top pages of the search engine. It provides the facility to target your audience in any country, region, or city, and with the use of the PPC technique traffic gets to turn into your website sometimes also called CPC(Cost Per Click). 

Search Engine Optimization(SEO): SEO is an on-site optimization technique that is used for the optimization of the website to increase the ranking of a website or webpages in web search engine results. It is the process of getting traffic from a free, organic, editorial, or natural search result on the search engine. SEO helps search engines what each page is about and how it may use by a user. In SEO we can use relevant Keywords, Title tags, image tags, and some basic coding of HTML. 

Below is a table of differences between Pay Per Click(PPC) and Search Engine Optimization(SEO): 

S. No.Pay Per ClickSearch Engine Optimization
1.In PPC you pay a certain cost to get your ads on the first page.In SEO you can optimize your website to get first position on search engine only.
2.Traffic comes from PPC by click and you have to pay some amount.Traffic comes from SEO by organic visitors.
3.In PPC you can see the result early.In SEO you can not see the good result immediately.
4.PPC does not take too much time to create visitors.SEO takes a long time to create visitors to the website.
5.PPC has low traffic and high conversion rate.SEO has high traffic and low conversion rate
6.In PPC you can use a machine to make a sale.Getting people improve your ranking.
7.PPC includes-
1. Ads group. 
2. Ads copy. 
3. Landing pages. 
SEO includes-
1. Content. 
2. Meta tags. 
3. Title. 
8.Usage in the case of high converting product,Usage in the case of budget constraint for advertising.
9.When you cease paying for clicks, your PPC traffic stops.It is time taking but in some cases, the rewards are enduring.
10.Benefits include- First and foremost, reach out to your intended audience, Pay-Per-Click (PPC) Is Measurable, Increase Sales Immediately.Benefits include- Boost Brand Recognition, Demonstrate Your Credibility, Budget-Friendly.
11.Drawbacks include-Pay-Per-Click Advertising Can Be ExpensiveDrawbacks include-a lot of competition in Search Engine Optimization (SEO), Obtaining Results Takes Time.
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Last Updated : 30 Sep, 2022
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