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Difference between Online marketing and Offline marketing in SEO
  • Last Updated : 26 Aug, 2020

1. Online marketing :
Online marketing is the process of selling products or goods through online channels like social media, ads, e-mail.

Advantages :

  • Sell’s their products within few seconds of click at any time.
  • We can easily offer content, audio and video clips on the internet for very low cost.

Disadvantage :

  • Risk of click fraud.
  • Difficulty products effective ads.

2. Offline marketing :
Offline marketing is the process of selling products or goods through offline channels like print ads, telemarketing etc.

Advantages :



  • Order exactly what you need.
  • Valuable for promoting loyalty scheme.

Disadvantages :

  • It is time consuming.
  • Limitation in audience reached and limited accessibility.



Difference between online marketing and offline marketing :

Online marketing Offline marketing
Online marketing are generally focus on content. Offline marketing are generally focus on product.
Online marketing includes third party like media, web content, search e-mail, social media. Offline marketing includes mass media, phone center, telephone.
Online marketing communicates customers with e-mails, chat, social media . Offline marketing communicates with customer with their mobile number and staff.
Target audience met at one place. Target audience is scattered.
It is cost effective. It is high marketing cost.
It helps in directly reaches out to the professionals of the industry and market. It do not directly reaches out to the professionals due to some barriers.
Prospective buyer cannot visible. It directly visible to their prospective buyer.
Less people to manage. Large people to manage.

My Personal Notes arrow_drop_up
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