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Difference between Landing Page and Website

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  • Last Updated : 14 Sep, 2020

1. Landing Page :
Landing page is known as the lead capture page, static page or destination page which is designed for a specific task and it appears because of an online advertisement or a search engine optimization result. When the user arrive on a landing page it is free from all distractions like home page and mainly aims to capture a visitor’s information through that a form and make them feel comfortable that the website has the solution to their problems. It is a special web page which mainly helps to drive traffic for a marketing campaign.

2. Website :
Website is a collection or group of related web pages. Website acts as a hub of online presence for any business. It includes login page, registration page, contact us page, feedback page, about page, different types multimedia etc. All are part of a single domain and which can be accessed through the Internet. It provides the details about the business, keeps the details about the business and provides the required services to the customer.

Difference between Landing Page and Website :

01.Landing page is a single web page it appears in response to clicking on a search engine optimized search result or any online advertisement.Website is a set of related web pages including multimedia content that can be identified with a domain name.
02.It takes to the product or business page.It speaks about the product or business page.
03.Landing page helps to take the visitor to business.Website helps to fulfill the requirement of visitor.
04.Landing page is mainly a single call to action web page.Website is collection of multiple web pages.
05.It contains some specific information.It consists all the information the customer wants to know.
06.The purpose of landing page is to capture leads and drive sales.The purpose of a website is to inform its target audience with all the relevant information.
07.It covers a single functionality.It covers multiple functionalities.
08.In the landing page there is no navigation or fewer navigation.In the website there are many navigation links.
09.Usually it has only text, images and a form.It may contain multiple modules, functions and multi medias.

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