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Difference between Inbound Marketing and Outbound Marketing

  • Last Updated : 14 Aug, 2020
Geek Week

1. Inbound Marketing :
Inbound Marketing is a technique to attract customers to buy products and services with the help of Social Media Marketing, Content Marketing, Search Engine Optimization, and branding, etc.

2. Outbound Marketing :
Outbound Marketing is a technique to attract large number of customers to buy products and services with the help of tv ads, e-mails, p print ads, etc.



Difference between Inbound Marketing and Outbound Marketing :

S.NO.Inbound MarketingOutbound Marketing
1.It pulls in interested customer.It pushes regardless of interest.
2.It is written according to customer’s needs.It is written according to product needs.
3.It is a part of content consumption.It disrupts content consumption.
4.It is also called New Marketing Technique.It is also called Old Marketing Technique.
5.Inbound Marketing is cheap.Outbound Marketing is expensive.
6.Inbound Marketing is also known as “Magnetic Marketing”.Outbound Marketing is also known as “Push Marketing”.
7.In Inbound Marketing, the marketer gets permission from the customer.In Outbound Marketing, the marketer interrupts the customer.
8.It has two way communication.It has one way communication.
9.It includes organic search ranking.It includes paid search ranking.
10.Some examples are blogs, social media etc.Some examples are display ads, tv ads etc.

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