Difference between Inbound Marketing and Outbound Marketing
1. Inbound Marketing:
Inbound Marketing is a technique to attract customers to buy products and services with the help of Social Media Marketing, Content Marketing, Search Engine Optimization, and branding, etc.
2. Outbound Marketing:
Outbound Marketing is a technique to attract large number of customers to buy products and services with the help of tv ads, e-mails, p print ads, etc.
Difference between Inbound Marketing and Outbound Marketing :
S. No. | Inbound Marketing | Outbound Marketing |
---|---|---|
1. | It pulls in interested customer. | It pushes regardless of interest. |
2. | It is written according to customer’s needs. | It is written according to product needs. |
3. | It is a part of content consumption. | It disrupts content consumption. |
4. | It is also called New Marketing Technique. | It is also called Old Marketing Technique. |
5. | Inbound Marketing is cheap. | Outbound Marketing is expensive. |
6. | Inbound Marketing is also known as “Magnetic Marketing”. | Outbound Marketing is also known as “Push Marketing”. |
7. | In Inbound Marketing, the marketer gets permission from the customer. | In Outbound Marketing, the marketer interrupts the customer. |
8. | It has two way communication. | It has one way communication. |
9. | It includes organic search ranking. | It includes paid search ranking. |
10. | Some examples are blogs, social media etc. | Some examples are display ads, tv ads etc. |
11. | It is measurable using digital marketing software. | It is challenging to quantify the attribution of physical advertising. |
12. | It complements the user experience. | It interferes with user experience. |
13. | It is for specific audience. | It is for general audience. |
14. | The availability of several tools makes the selection easier of the most relevant material for your audience. Analytics are also available for inbound marketing. | There is no availability of such tools and analytics for outbound marketing. |
15. | As a general rule, for increasing brand awareness or visibility among customers pull or inbound marketing should be employed. | Outbound marketing should be employed when you have something new for your users and they might not be familiar with that but are ready to buy the product. |
16. | Using marketing strategies tactfully to pique the audience’s attention. | Using marketing strategies tactfully to persuade customers to buy. |
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