Difference between Inbound Marketing and Outbound Marketing
1. Inbound Marketing :
Inbound Marketing is a technique to attract customers to buy products and services with the help of Social Media Marketing, Content Marketing, Search Engine Optimization, and branding, etc.
2. Outbound Marketing :
Outbound Marketing is a technique to attract large number of customers to buy products and services with the help of tv ads, e-mails, p print ads, etc.
Difference between Inbound Marketing and Outbound Marketing :
| S.NO. | Inbound Marketing | Outbound Marketing |
|---|---|---|
| 1. | It pulls in interested customer. | It pushes regardless of interest. |
| 2. | It is written according to customer’s needs. | It is written according to product needs. |
| 3. | It is a part of content consumption. | It disrupts content consumption. |
| 4. | It is also called New Marketing Technique. | It is also called Old Marketing Technique. |
| 5. | Inbound Marketing is cheap. | Outbound Marketing is expensive. |
| 6. | Inbound Marketing is also known as “Magnetic Marketing”. | Outbound Marketing is also known as “Push Marketing”. |
| 7. | In Inbound Marketing, the marketer gets permission from the customer. | In Outbound Marketing, the marketer interrupts the customer. |
| 8. | It has two way communication. | It has one way communication. |
| 9. | It includes organic search ranking. | It includes paid search ranking. |
| 10. | Some examples are blogs, social media etc. | Some examples are display ads, tv ads etc. |
