1. Inbound Marketing :
Inbound Marketing is a technique to attract customers to buy products and services with the help of Social Media Marketing, Content Marketing, Search Engine Optimization, and branding, etc.
2. Outbound Marketing :
Outbound Marketing is a technique to attract large number of customers to buy products and services with the help of tv ads, e-mails, p print ads, etc.
Difference between Inbound Marketing and Outbound Marketing :
|S.NO.||Inbound Marketing||Outbound Marketing|
|1.||It pulls in interested customer.||It pushes regardless of interest.|
|2.||It is written according to customer’s needs.||It is written according to product needs.|
|3.||It is a part of content consumption.||It disrupts content consumption.|
|4.||It is also called New Marketing Technique.||It is also called Old Marketing Technique.|
|5.||Inbound Marketing is cheap.||Outbound Marketing is expensive.|
|6.||Inbound Marketing is also known as “Magnetic Marketing”.||Outbound Marketing is also known as “Push Marketing”.|
|7.||In Inbound Marketing, the marketer gets permission from the customer.||In Outbound Marketing, the marketer interrupts the customer.|
|8.||It has two way communication.||It has one way communication.|
|9.||It includes organic search ranking.||It includes paid search ranking.|
|10.||Some examples are blogs, social media etc.||Some examples are display ads, tv ads etc.|