Difference Between Google Analytics and Mixpanel
Google Analytics: It is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Mixpanel: It is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention.
Below is a table of differences between Google Analytics and Mixpanel:
|Use Case||Best for page(session) based user tracking||Best for event based user tracking|
|Tracking method||It is focused on measuring pageviews||It is an event centric tool build to capture user actions.|
|A/B testing||It provides A/B testing for web||It provides A/B testing for mobile|
|Integration||Simple and easy to use||Requires knowledge of events and internal flows to setup tracking|
|Data accuracy and speed||For small scale it is accurate and fast but at bigger scale it lags||For both small and large scale reports are accurate and up to date|
|Funnel setup||Advance funnel setup is required before data can be visualized||Funnel can be setup with options to see variation in flow of tracking|
|Processing time||Takes a lot of time(in hours) to filter the reports||Quick takes few seconds|
|Segmentation||Require setting and saving segments before usage||Segments can be can be set up on fly and can be used later on|