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Difference Between Google Analytics and Mixpanel

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Google Analytics: It is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

Mixpanel: It is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention.


Below is a table of differences between Google Analytics and Mixpanel:

FeaturesGoogle AnalyticsMixpanel
Use CaseBest for page(session) based user trackingBest for event based user tracking
Tracking methodIt is focused on measuring pageviewsIt is an event centric tool build to capture user actions.
A/B testingIt provides A/B testing for webIt provides A/B testing for mobile
IntegrationSimple and easy to useRequires knowledge of events and internal flows to setup tracking
Data accuracy and speedFor small scale it is accurate and fast but at bigger scale it lagsFor both small and large scale reports are accurate and up to date
Funnel setupAdvance funnel setup is required before data can be visualizedFunnel can be setup with options to see variation in flow of tracking
Processing timeTakes a lot of time(in hours) to filter the reportsQuick takes few seconds
Reporting speedSlowFast
SegmentationRequire setting and saving segments before usageSegments can be set up on fly and can be used later on
Incremental propertiesAutomaticManual
My Personal Notes arrow_drop_up
Last Updated : 04 May, 2023
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