Difference Between Google Analytics and Mixpanel

Google Analytics: It is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

Mixpanel: It is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention.

Below is a table of differences between Google Analytics and Mixpanel:

Features	Google Analytics	Mixpanel
Use Case	Best for page(session) based user tracking	Best for event based user tracking
Tracking method	It is focused on measuring pageviews	It is an event centric tool build to capture user actions.
A/B testing	It provides A/B testing for web	It provides A/B testing for mobile
Integration	Simple and easy to use	Requires knowledge of events and internal flows to setup tracking
Data accuracy and speed	For small scale it is accurate and fast but at bigger scale it lags	For both small and large scale reports are accurate and up to date
Funnel setup	Advance funnel setup is required before data can be visualized	Funnel can be setup with options to see variation in flow of tracking
Processing time	Takes a lot of time(in hours) to filter the reports	Quick takes few seconds
Reporting speed	Slow	Fast
Segmentation	Require setting and saving segments before usage	Segments can be set up on fly and can be used later on
Incremental properties	Automatic	Manual

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