Difference between E-commerce and Retail

1. E-commerce :
E-commerce refers to performing the commercial activities like buying and selling product, transactions etc are carried out through an electronic network means internet. In this physical interaction with the product is not possible means customer can only see the image and videos of product and makes decision. A customer can easily compare price with different vendors. If a customer is going for e-commerce marketing then he/she has to pay for the shipping cost (but not always) along with product cost. It has a large consumer focus and reach and its scope is global.

2. Retail :
Retail refers to performing the commercial activities through person to person commercial activities like malls, supermarts, departmental store to the consumer in a small quantity. In this physically interaction with the product is possible means customer can hold/touch the product, can feel the product and makes the decision. A customer can not compare price with different vendors easily. If a customer is going for retail marketing then he/she does not need to pay for the shipping cost only customer pays for the product he/she has purchased. It has not so large consumer focus and reach and its scope iis limited to a particular region.



Difference between E-commerce and Retail :

S.No. E-COMMERCE RETAIL
01. In e-commerce the commercial activities like buying and selling product, transactions etc are carried out through an electronic network means internet. In Retail the commercial activities are carried out person to person commercial activities like malls, supermarts, departmental store to the consumer in a small quantity.
02. In e-commerce one customer can not physically interact with the product means customer can only see the image and videos of product and makes decision. In retail one customer can physically interact with the product means customer can hold/touch the product, can feel the product and makes the decision.
03. In e-commerce a customer can not avail the product quickly as it takes some time to come to customer. In retail a customer can avail a product quickly.
04. In commerce comparing price with different vendors is easy for a customer. In retail comparing price with different vendors is not easy for a customer.
05. In e-commerce, shopping can be done at any time as there is no store time, just open e-commerce app and shop anytime. In retail, shopping can only be done in the store hours, a customer can not shop after store hour.
06. A customer can speak to customer service staff during customer service hour. A customer can speak to the retailer/employee during the store hour.
07. Customer does not need to travel to the retail store physically, all activities performed online just sitting at one place. Customer needs to travel to the retail store physically for shopping.
08. If a customer is going for e-commerce marketing then he/she has to pay for the shipping cost (but not always) along with product cost. If a customer is going for retail marketing then he/she does not need to pay for the shipping cost only customer pays for the product he/she has purchased.
09. In e-commerce a customer needs a digital device like smart phone, tablet or laptop/computer with internet connectivity to perform any commercial activities. In retail a customer does not need a digital device like mart phone, tablet or laptop/computer and internet connectivity to perform any commercial activities.
10. E-commerce has a large consumer focus and reach and its scope is global. Retail has not so large consumer focus and reach and its scope iis limited to a particular region.
11. E-commerce does not takes time to show the product to customer, just search the product and get the product. Retail takes time to find products, sometimes it needs to ask the employee about the product.
12. E-commerce faces global marketing competition. Retail faces local marketing competition.
13. E-commerce is not time consuming as searching for product is easy, making transaction is easy only arrival time depends. Retail is time consuming as searching for product sometimes takes time along with maling payments but product availing is so fast.

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