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Difference between Corporate Communication and Marketing Communication

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  • Difficulty Level : Easy
  • Last Updated : 04 Aug, 2022
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1. Corporate Communication: 
Corporate communication refers to the communication work of the company or enterprise itself and its attempt to inform the public. In corporate communication, messages are developed/created to convey the beliefs and goals of an organization or company as a single institution. It mainly deals with issue management, mergers, and acquisitions, litigation, corporate to client communication, etc. It works on promoting a corporate identity and coherent corporate image. 

2. Marketing Communication: 
Marketing communication refers to inform or communicate about the service/product to the consumer/customer. In marketing communication messages are structured to convey customers about the product and purchase a particular product or service. It mainly deals with demand, generation, product, service, customer, sell, and marketing. It works on promoting one company’s product or service to provide satisfaction to customers as well as make a profit in business. 

Difference between Corporate Communication and Marketing Communication :

S.No.CORPORATE COMMUNICATIONMARKETING COMMUNICATION
01.Corporate communication refers to the communication work of the company or enterprise itself and its attempt to inform the public.Marketing communication refers to inform or communicate about the service/product to the consumer/customer.
02.It mainly deals with issue management, mergers and acquisitions, litigation, corporate to client communication etc.It mainly deals with demand, generation, product, service, customer, sell and marketing.
03.Target audience of corporate communication is multiple stake holders.Target audience of marketing communication is customer.
04.In corporate communication there is less room for creativity.In marketing communication there is more room for creativity.
05.In corporate communication, messages are developed/created to convey the beliefs and goals of an organization or company as an single institution.In marketing communication, messages are structured to convey customers about the product and purchase a particular product or service.
06.Corporate communication focuses on creation and execution of corporate publications.Marketing communication focuses on creation and execution of printed marketing publications and analyzing marketing strategies.
07.Practitioners are communication, messaging, media and organizational specialists.Practitioners are marketing, advertising and graphics professionals.
08.Corporate communication is possible through multiple channels.Marketing communication is possible through set of defined channels.
09.It works on promoting a corporate identity and coherent corporate image.It works on promoting on one company’s product or service to provide satisfaction to customer as well as make profit in business.
10.

It has following types-

  • Internal communication
  • External communication

It has following forms-

  • Social Media Marketing
  • Blogging
  • Online Advertising
  • Print Advertising
  • Content Marketing
11.

Importance of corporate communication is mentioned below for a business-

  • Aids in crisis management
  • It helps the business expand
  • It fosters corporate culture

Importance of marketing communication is mentioned below for a business-

  • It aids in creating strategic objectives.
  • Increases profits
  • Encourages goodwill
  • It provides you with a competitive edge.
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