Difference between Business Development and Sales

1. Business Development: Business development refers to the activities designed to expand into a new market by creating a competitive position in the market. It does not mean closing as many sales as possible in a short period rather it also focuses on establishing relationships for further business progress. It always aims to sell the product by making partners in the market means selling products with establishing relationships which is helpful for future business. The below figure illustrates Business Development 2. Sales: Sales refers to the making revenue by selling products to the customers in the selected market segment it always aims in any way to sell the product and make profit. It focuses on sealing a deal means closing, receiving a lead, and heading toward the finish line. It always aims to sell the product to the end customer it does not think more about future business rather it focuses on immediate results. The below figure illustrates about Sales
Difference between Business Development and Sales :

S.No.	BUSINESS DEVELOPMENT	SALES
01.	Business development refers to the activities designed to expand into a new market by creating a competitive position in the market.	Sales refers to making revenue by selling products to the customers in the selected market segment it always aims in any way to sell the product and make a profit.
02.	It does not mean closing as many sales as possible in a short period rather it also focuses on establishing relationships for further business progress.	It focuses on sealing a deal means closing, receiving a lead, and heading toward the finish line.
03.	Business development always aims to sell the product by making partners in the market means selling products with establishing relationships which is helpful for future business.	Sales always aim to sell the product to the end customer it does not think more about future business rather it focuses on the immediate result.
04.	It mainly aims to represent the basic strategic components of the firm by being part of the firm.	It mainly aims to directly interact with the customer.
05.	It is relational-oriented as it mainly focuses on making relationships between two parties.	It is transactional-oriented as it mainly focuses on making transactions between two parties.
06.	Generally business development team in a business is smaller size than a sales team.	Generally sales team in a business is larger size than the business development team.
07.	It is focused on strategic partners.	It is focused on selling products.
08.	The business development team aims at devising, focusing, and accessing a plan.	The sales team executes the plans devised by the business development team.
09.	Business development is long-term.	Sales are short-term.
10.	Business development is a strategic process.	It is a transactional process.
11.	Business development is about creating new opportunities.	Sales is about converting those opportunities into revenue.
12.	Business development involves identifying and pursuing new business opportunities.	Sales involve closing deals and generating revenue.
13.	Business development requires a strategic approach and understanding of the market and the competition.	Sales can be more tactical.
14.	Business development often requires investment upfront with no guarantee of return.	Sales is more of a direct exchange of value.
15.	Business development is more proactive and involves creating new relationships.	Sales are more reactive and involve working with existing relationships.
16.	Business development is typically a more senior role than sales.	Sales is typically a junior role than business development.
17.	Business development is about creating value.	Sales is about capturing value.
18.	Business development is about change and growth.	Sales is about stability and maintenance.
19.	Business development is about identifying needs and solving the problem	Sales is about fulfilling needs.
20.	Business development is about generating new ideas.	Sales is about bringing those ideas to life.
21.	Business development is about risk.	Sales is about reward.