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Difference between Business Development and Sales

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  • Last Updated : 29 Nov, 2022
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1. Business Development : Business development refers to the activities designed to expand into a new market by creating a competitive position in the market. It does not mean closing as many sales as possible in a small period of time rather it also focuses on establishing relationship for further business progress. It always aims to sale the product by making partners in the market means selling products with establishing relationship which is helpful for future business. The below figure illustrates about Business Development 2. Sales : Sales refers to the making revenue by selling products to the customers in the selected market segment it always aims in any way to sell the product and make profit. It focuses on seal a deal means closing, receiving a lead and heading towards the finish line. It always aims to sale the product to the end customer it does not think more about future business rather it focuses on immediate result. The below figure illustrates about Sales  
Difference between Business Development and Sales :

S.No.BUSINESS DEVELOPMENTSALES
01.Business development refers to the activities designed to expand into a new market by creating a competitive position in the market.Sales refers to the making revenue by selling products to the customers in the selected market segment it always aims in any way to sell the product and make profit.
02.It does not mean closing as many sales as possible in a small period of time rather it also focuses on establishing relationship for further business progress.It focuses on seal a deal means closing, receiving a lead and heading towards the finish line.
03.Business development always aims to sale the product by making partners in the market means selling products with establishing relationship which is helpful for future business.Sales always aims to sale the product to the end customer it does not think more about future business rather it focuses on immediate result.
04.It mainly aims represent the basic strategic components of the firm by being the part of the firm.It mainly aims to directly interact with the customer.
05.It is relational oriented as it mainly focuses on making relationship between two parties.It is transactional oriented as it mainly focuses on making transactions between two parties.
06.Generally business development team in a business is smaller size than sales team.Generally sales team in a business is larger size than the business development team.
07.It is focused on selling product.It is focused on strategic partners.
08.Business development team aims at devising, focusing and accessing a plan.Sales team executes the plans devised by business development team.
09.Business development is long term.Sales is short term.
10. Business development is a strategic process .It is a transactional process.
11.Business development is about creating new opportunities.Sales is about converting those opportunities into revenue.
12.Business development involves identifying and pursuing new business opportunities.Sales involves closing deals and generating revenue.
13.Business development requires a strategic approach and understanding of the market and the competition.Sales can be more tactical.
14.Business development often requires investment upfront with no guarantee of return.Sales is more of a direct exchange of value.
15.Business development is more proactive and involves creating new relationship.Sales is more reactive and involves working with existing relationships.
16.Business development is typically a more senior role than sales.Sales is typically a junior role than business development.
17.Business development is about creating value .Sales is about capturing value.
18. Business development is about change and growth .Sales is about stability and maintenance.
19.Business development is about identifying needs and solving problem Sales is about fulfilling needs.
20. Business development is about generating new ideas.Sales is about bringing those ideas to life.
21. Business development is about risk.Sales is about reward.
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