Color Psychology in front-end development
Color is everywhere, but did you ever get the nostalgic feeling while visiting various websites? So, while surfing through the internet you may have not noticed the reason why you feel this way. Let us discuss then! Color psychology is the study of colors, and those colors are said to have an unconscious effect on human behavior in terms of daily life actions, such as buying any product or judging a material’s attractiveness, trust, worth, and many other qualities. That’s why different colors are said to have different meanings related to them in many senses. Color psychology may differ in terms of gender, locality, and various factors. It has a huge impact in daily interactions with site visitors.
Color psychology importance in front-end design
The correct code and algorithm, choosing the right website color scheme is what makes it memorable, trustworthy, attractive, and profitable. The first impression is everything. A typical dynamic website consists of the navigation bar, logo, text, buttons, drop-downs, search-bar, etc. So while creating a website and their essentials, we must definitely consider the right colors to be added because this directly indicates a subliminal message to the visitors, understanding the topic and functionality of the website. This decides what type of content you are providing to visitors.
Color psychology is also widely used in marketing and branding. Marketers see color as an important method, as color can influence consumers’ emotions and perceptions about goods and services. Besides, those beautiful logos are important for companies since the logos can attract more customers.
There are few steps that are needed for selecting right colors:
- Find the primary color: Select a primary color which mostly applies throughout your website- for example, same color for buttons and borders. In most cases it can be a dark color or a chosen hex value from color scheme. This also depicts the brand color and logo color for your enterprise. Some of the helpful sites can be Adobe color, ColorSpace etc.
- Choose secondary colors: Once you have selected a primary color, move on to selecting a minimum three combination color which can be applied based on the ’60-30-10′ rule. As per 60-30-10 rule you need to choose a primary color that dominates 60% of the area, a secondary color to compromise about 30% of the visual field, and a color that provides a 10% color pop.
- Use other colors when needed: Use different colors to visually separate headings, sidebars, captions, buttons and other elements that increase the conversion rate and improves the user experience.
- Recheck the process several times: Rechecking is important because it reveals any weak insights during choosing colors such as whether they match each other and give the best contrast put together.
Example: The biggest tech giants like Facebook, Amazon, Google, Microsoft, Yahoo use the same colors as their primary color and secondary color over and over throughout every corner of the webpage from logo to buttons.
Google uses the same multi-color on all of its products. Facebook uses blue as their primary color. Yahoo uses purple because it makes sense and our beloved, most-visited learning portal geeksforgeeks.org follows the same pattern of using the main primary color as green, black and white throughout the site.