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Benefits of Automated Cross-Browser Testing for Online Business

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Any online business must make sure that their website is available to customers no matter the browser or operating system they are running. This, of course, means that they need to do a lot of testing to try and recreate thousands of possible combinations between the two. Now, you can either achieve that through manual simulations and never make sure if you covered all the grounds. Or, you can get your hands on an automated cross-browser testing tool that can be used by one developer to do the same work in less time and with better results. If that doesn’t convince you, here are some of the best benefits you’ll get from doing this.

1. Make Sure Your Customers Reach You from All Browsers:
The times in which browsers like Opera and Netscape dominated the browser market are over. Sure, now we have Chrome as the dominant browser, however, a lot of people are also using Safari, Firefox and Internet Explorer. It’s not just about being customer-oriented, it is also about boosting sales when people can access you from multiple browsers.

2. All the Functionality You Worked Hard For:
We’re sure that your app and website have a lot of features, appealing design and animation to make it stand out from the crowd. You’ve invested a lot in developers to come up with all those to just guess if they’re going to work on all browsers or not. Thanks to the cross-browser website testing tools out there you won’t have to guess anymore. You get screenshots and even live recordings of how your website looks on various websites so that you will be sure everything displays and works properly. That way, you can make sure you have the website firing on all cylinders so that it generates the profit you want to get.

3. Not All Browsers Support Cutting Edge Technology:
Somehow related to the previous point, not all browsers support cutting edge technology that your developers implement on your website. This means that you need to test and make sure all the functions of the website stay the same on all browsers. You won’t want the customers to abandon the shopping cart or leave the website straight away just because some elements on there won’t display properly. Sure, if you find any bugs in that you won’t be able to do much about how that specific browser works, however, you can adapt the code for those browsers so that the clients get the proper experience.

4. Saving a Lot of Time on Developing Testing Scripts:
You’ve probably hired a developer to take care of the website or app from scratch and he’s the one dealing with testing as well. Or, you’ve probably gone with a freelance developer that will take care of the testing as well. With manual testing, you’re looking at a lot of billing hours for the entire process. Even if automated cross-browser testing solutions come at a cost as well, you’ll definitely spend a lot less on one developer using them to run the tests instead of having to pay him or her to write all the testing script and run them through. In the end, you get a better website functionality at a lower price.

5. You can Use the Devs Attention for Growing the Website:
With automated cross-browser testing saving such a huge amount of time, you can keep your developer or team of developers focused on ways to keep developing the website or app. This way, you will find new ways to be on top of the competition and boost sales or attract even more customers. So, it’s a win-win situation because you get better functionality for the website and more growth prospects at the same time.

No matter if you’re in it for the lighter developer bills or you want to really boost your business and make it available to a wider audience, automated cross-browser testing is the best way to achieve both. There are several platforms out there to automate cross-browser settings and your developer should know everything about them before getting started.

Last Updated : 10 Oct, 2019
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