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8 Steps to Take to Release an Android App on a Budget

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It might be tough to prepare for an app’s upcoming release. There are numerous factors to take into account and numerous activities to prepare for. In this post, we’ll talk about how successful business owners and organizations prepare for their app releases and how to execute a successful app launch. To make an app successful, you don’t need a huge budget. Even when owners and developers give an app everything they have, it still fails. Applications’ use, quality, and, most crucially, how you introduce them to the public all have a role in how successful they are, How to Release a New App on a Budget

Imagine you’ve developed an app that you think is fantastic and have decided to release it on the market. It’s time to publish the app you worked so hard to create, adhering to the most recent trends in app development. The success of your program depends on this component, yet it doesn’t have to be expensive. In light of that, this post will explain how to release your software on a tight budget.

1. Make Reports and Keep Tabs on Your Spending

Saving money requires knowing where your money is going, isn’t that right? You should monitor everything that occurs during the app’s development, release, and after it is actually made available. The time has come to learn how to quickly and easily build reports so that you can monitor the development of your app, assess whether it achieves your objectives, and decide what to do next. Even after the launch, highly customizable tools like Piktochart can significantly ease your workload. They allow you to produce reports quickly and precisely. You may quickly identify excessive expenses and reduce your costs when you have crucial data in front of you.

2. To Save Money, Choose the Proper Employees

You must be asking, “How can employing people enable me to save money if I have to pay them to do the task?”Even though this is an extra cost, you may find that it is a very wise investment. With the correct person, this is more than done because you would be investing money to save money. A product manager or owner is the greatest candidate to identify cost- and money-saving opportunities. Having someone like this to monitor and streamline the process can be quite helpful when developing an app. Use Test Gorilla’s hiring evaluation for product owners to identify the ideal candidate for you and ensure that you hire the appropriate person.

3. Study the Market

We grow sick of hearing this all the time. You must be aware of your target market before creating or attempting to sell anything. Market research is used to do this. It is the most crucial phase in developing anything, and it has a significant impact on your achievement. We’ll presume that you did market research before developing your app because you’re already at the point where it needs to be released. You know what to make and for whom to make it because of this. We mean something more specific when we say “research the market” at this point in your trip. Your current goal is to look into how the rivals released similar apps. iOS is currently the second-most popular operating system, with 1,8 million apps accessible in the Apple App Store. 3.48 million apps are currently available for Android. This creates a lot of rivalry for your application when combined with Google’s apps. Because of this, you must base your launch choices on the manner in which apps are introduced to the market. You need to familiarize yourself with the dominant apps in the market, determine what users like and dislike about them, and figure out how to outperform them. Study the reactions of users to earlier launches of apps that are similar to yours. Although you shouldn’t duplicate your competitors’ ideas, they might serve as a wonderful inspiration when you’re preparing for your debut.

4. Utilize Templates to Cut Costs on Email Marketing

One of the most effective strategies for advertising and marketing products was and is email marketing. However, it is not sufficient to just inform your audience of the existence of your new app via email. Planning and caution are required for this. For your app’s initial launch email, you just have one chance. It can be expensive to hire someone to handle this for you, but there is a simple approach to cutting costs on your email marketing plan. You need quickly created adjustable templates because you’ll be sending out a lot of emails to inform and market your app’s audience.

The objective of your content creation is to entice readers to download your app by being interesting and educational. To get their attention, it also needs to seem appealing. The technology that makes this a thousand times simpler, Flodesk, offers customizable product launch email templates if you want to streamline the latter.

5. To Get the Word Out, use Social Media

It costs nothing to post on social media. Even if you choose sponsored advertising, which is undoubtedly a wise choice these days, this is not very expensive. The likelihood is that the majority of your target audience uses social media, regardless of the type of app you want to release. A wise decision would be to put some money into this. There isn’t a reason why you shouldn’t be able to make some savings here as well, though. Finding the social media channels that your target market uses the most is the key goal. Just leave a platform out of your launch strategy if you aren’t sure about it or don’t think many of your target customers use it.

After finding the platforms to employ, what do you do? 

Start by concentrating all of your efforts on producing engaging, original content. Give it a new use by adapting it to the relevant social media platform. Never, ever post the same content on more than one social media platform. The next step is to look into sponsored opportunities and their fees after you have the content. You shouldn’t forgo making an investment at this time in social media ads because they can work wonders for promoting your app. Since social proof hasn’t yet become a powerful marketing tool for you, it’s critical to reach as many members of your target audience as you can.

6. Conduct a Contest

You can create anticipation before your app even launches, did you know that? When you want to get the word out and let people know that there is a new product available for them, contests are fantastic. Today, it’s the ideal technique to encourage word-of-mouth. Nowadays, contests are used by about 89% of all businesses to advertise their goods and services.

Currently, what can you do?

Make this the contest’s assignment, since the goal is to motivate users to download your program. The incentive doesn’t have to be anything extravagant; it simply needs to be enough to encourage people to download and use your app if they wish to participate.

7. Create Alliances with Influential People

Today’s fad is influencer marketing. If a new product or service is endorsed by an authority figure in the industry, people are more likely to believe it. Some influencers may have cheap needs to advertise your new app, despite the fact that some of them are extremely expensive to work with. Finding inexpensive influencers in your niche is the main objective of this course. We place a lot of emphasis on your area of expertise because it is a very terrible idea to collaborate with influential people from other industries only to save money. Before doing anything else, make sure the influencers you collaborate with share the same interest in your app’s target market.

Once you have identified the brand ambassadors, support them by providing the knowledge they need to help spread the word. Allow them early access to your software, give them some time to examine it, and, if necessary, show them how to use it. So, when it is released, they will be prepared to advertise it.

8. Put it to the Test

Saving money over the long term is just as important as saving money on the launch. Fixing your app’s issues before releasing it is the best approach to saving money, in our opinion. You may evaluate an app’s popularity and quality before it is formally released, did you know that? Today’s developers frequently produce a limited-access free trial version of their planned apps. You can use these users’ experiences to gauge the likelihood that the app will succeed before it goes live based on your objectives and goals for the app. You benefit from the fact that actual people using actual devices are testing your app.

By this time, you should be able to determine whether your app satisfies the requirements of its intended users and identify any problems that need to be fixed. It is extremely affordable to fix the mistakes before releasing your program to the public. You’ll have the opportunity to draw in and keep more consumers if people are happy with it right after its debut.


You turned a fantastic app idea into a working product. Congratulations! This is not a simple task. but you’re only halfway there. You must use extreme caution to ensure that your app is the best it can be before it is released. Your software can quickly become popular with a little bit of work and luck!

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Last Updated : 03 Feb, 2023
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