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7 Major Recruitment Trends To Watch Out in 2022

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We are all well aware of the fact that COVID-19 has shaken the whole world. It’s been almost 2 years now but still, the danger is out there. This has forced companies to opt for dynamic working methods in order to maintain the workflow in the business. Everything has cons and pros where people get to stay at home for working and also during applying for any new job and on the other hand it has become a challenge for companies to find ideal candidates. Despite the fact that recruiters are finding it difficult to cope with this sudden change.


With this change and the nature of work, working patterns are shifting drastically in the market. On the other hand, the recruitment process is also getting hit with the flow. With the advancement of technology, the hiring process has got some smoothness but again there’re a lot of other factors too.

So, in this article, we’re going to talk about 7 major recruitment trends to watch out for in 2022.  

1. Social Recruiting

With the advancement of technology, now we see a world from a different perspective. Earlier when people used to spend time on social media just for entertainment purposes, now they’re seeking out jobs. Yes, that’s right and not only this, if you’ll go with the stats and figures, there’re tons of researches that indicates the same. Today, more than 70% of people find it ideal to look out for a job via social media.

Social media is not only the best way but it comes at a very low cost and is easily accessible for everyone. In fact, it’s a great platform to showcase your identity as a company too so that people can know more and interact with your company’s page.

2. Virtual Recruitment Process

The rise of pandemic COVID-19 has led companies to opt for more ways of recruiting for their companies. With the growing era of technology, recruiters are now focusing on virtual meet for the hiring process. Old-time has passed now, there’s no more geographical constraint into this. Today, most businesses are operating remotely and promoting remote work and so do the hiring process is. However, virtual recruitment is not only beneficial for employees but also for the employer and probably this is going to stay here in the upcoming future.

3. Ideal Fit-in

There’s no doubt that a good candidate always fills the checklists of the desired role or the position of recruiter’s opening. But the question is, “Are they fit in for the work culture.” That’s right, sounds confusing, today recruiters are focusing more on soft skills rather than just focusing on hard skills. The principle is very simple, hard skills can be easily learned but when it comes to soft skills, this decides whether the candidate can really fit into the position. After looking into certain parameters such as communication, behavior, cooperation, etc.

4. Employer Branding

In the past few years, businesses have been chasing to come out with new strategies to keep themselves out of the crowd. Meanwhile, employer branding has been a major player for a long while but it came into the limelight especially during this pandemic.  

Today, employer branding is a key to outshining in the market and attracting the ideal candidates. They do proper R&D before applying for any job that you’ve posted, and they move forward only if they find it satisfactory. So, it has become a must for a company to have a clear vision and a balanced culture, which will help and will definitely play a major role in the hiring process. In fact, there are ample companies out there who have already started working towards branding and are also getting good outputs.

5. Diversity and Inclusion

It’s been a while now that companies have been focusing on diversity more as it plays a crucial role in productivity and profit for the company. Therefore, diversity is going to play a major role in 2022 as well and will be focusing more on hiring people from diverse age groups, sex, culture, and background. However, cheery on top of this workflow is remote work. There’re a number of fields for increasing diversity in recruitment for foreign-based companies, people with physical challenges, and even women who wish to start their journey in the corporate world.

6. Employee Retention

As we all are witnessing the condition of the market for jobs out there, companies have also started retaining their employees to counter their resignations. It’s very simple mathematics that retaining your current employee is far better than hiring and training new employees especially when they know that the market is dry and is also tough to find fresh candidates with good skills. In fact, retaining employees is far better from any perspective and addressing the pain points of employees is the only cost-effective easiest way. And thus, employers are now focusing more on this and will continue to make a strong grip in 2022.

7. Working Flexibility

As we’ve seen the rise and outburst of COVID cases and declared as a pandemic, the world was forced to shut down without any choice. This lockdown has forced people and organizations to adopt new methods of working, companies started WFH policy globally. Now, it’s been almost 2 years and we’re expecting to see the surge in cases again in 2022, so many employers have already proposed working flexibility for their employees, which is also helpful while recruiting new talents from the market.

Many organizations have offered hybrid work and many have been offering remote work. This new work method is not only helpful but is also safe to adopt especially during this time. This new working flexibility is also playing a crucial role during the hiring process as their employees would wish to know what kind of flexibility does their employer will provide and we believe that this new change is going to stay here for a while.


With the change of time and technology, the recruitment trend is drastically changing and will get to see more in 2022. This pandemic has bought many changes in the recruitment field, however, the shortage of good talents is yet to be addressed properly in most cases.  

In this article, we addressed 7 major recruitment trends to watch out for in 2022. As we are entering 2022, it is a must for both employers and employees to understand the chaos in the market and the only way to survive is to adopt the change!!

Last Updated : 20 Jan, 2022
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