It is quite known to everyone that LinkedIn is a social media platform that plays an important role in students’ lives (especially college students). But it is somewhat different from other social networking sites because it’s designed specifically for professional networking like finding a job, discovering sales leads, connecting with potential business partners, and also it helps to know many other crucial insights such as trending technologies, the latest job opportunities, etc.
LinkedIn is a place where one can get independent validation through recommendations/endorsements. Also, it’s a great way to cultivate and manage a professional network.
And with a similar context, let’s take a look at several best practices to build a better LinkedIn profile:
1. Make Your First expression with a Professional Photo
A Professional Profile photo can be considered as a must for a LinkedIn Profile! Research shows that LinkedIn profiles with pictures are 7x more likely to be viewed by potential connections than those with no picture because somehow pictures attract a human more. The photo can help you to signify the credibility of the rest of your profile. You must look professional in your photo and can use several most-preferred tactics such as up to close photo, a decent smile, a light background, etc.
2. Your Headline Should Represent Your Complete Identity
A detailed LinkedIn headline motivates your audience to keep reading the rest of your profile. It plays a major role in your profile building. It also makes it easier for your connections or audience to find you.
Studies at MIT ADT University
(really a B.tech student)
B.tech IT Engineering | MIT ADT University | Aspiring Data Scientist | New Product Design | Looking for opportunities
In the above example, you can see the difference between a short or confusing headline and a headline that used keywords that effectively identify one’s expertise, focus, and experience.
3. A Compelling Summary
A summary is like a virtual handshake and personal introduction. You need to use the same genuine, conversational voice that you would use if you were meeting someone over coffee i.e., personal and descriptive. You need to tell your reader what you do…and maybe a little bit of why.
Do not sell yourself- Just tell!
- First Paragraph – A short summary that includes what you are looking for and how to contact you, For example:-
“I am a third-year IT engineering student at MIT ADT University, Pune seeking a summer 2020 internship. Please contact me at firstname.lastname@example.org or 904-798-0305”.
- Second Paragraph – You can provide more details about you. You can start with the background of what you do and why you are passionate about what you are studying (without saying “I’m passionate”). You can share a story about your “YAY!” moment to immediately grab their attention.
- Third Paragraph – Here you can share about your experiences like your industry experience, more about your internship experience, you can also share about the projects you have worked on and currently working on or the problem you are trying to solve. These all will create a good impact on your audience.
- Fourth Paragraph – “Crowning achievements” – You can tell about your co-curricular involvement inside your college campus or any other community and if you are a student partner or part of a community such as Campus Mantri Programme, etc. Also, you can mention your leadership, teamwork, interpersonal, and communication skills.
- Fifth Paragraph – Fifth Paragraph is optional, if there is room at the bottom, you can create a list of keywords relevant to your field of study/industry.
Keyword | keyword | keyword | keyword
4. Remember Your Profile Priorities
The first line should tell your reader who you are, what you want, and how they can contact you. After that, make sure your summary is more of a story that answers, “Tell me about yourself?” “Why do you do what you do?” and “Why do you love it?” Tell me about your “Aha!” moment. Remember to describe the accomplishments you are most proud of. Also, include relevant work and projects that describe your hands-on experience and make them know you can do the work.
5. Highlight Your Resume
Most of the visitors can’t spend the time reading your full profile. Once they get attracted by your resume, they might want to download your resume before returning to read more of your profile. Hence, you need to highlight your resume to make it easier for them to find it.
6. Other sections to Consider
Many of these categories you should have already covered much higher in your profile, but because every reader chooses a different place to start, sometimes repetition is good!
- Skills (You can also give the skill quiz and you will get a badge for your skill)
- Honors and Awards
- Test Scores
7. Be Yourself
Last but not least, you need to be authentic with all the information you would enter in your LinkedIn profile. You’re not expected to mention any fake or irrelevant details as it may get you blacklisted from various career opportunities.